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Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
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Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
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Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
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iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
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iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

rmwebs Avatar
187 months ago
For those bitching about Tim Cook...its Steves fault....he put him in charge.

For those bitching about the fact that its 'just an iPhone 4s' its shockingly again Steves fault for allowing a 2-year cycle with the 3Gs. Get it into your heads, Apple do not release a new iPhone every year, they do Year 1 Major, Year 2 Minor, Year 3 Major, Year 4 Minor, etc.

Down vote me if it makes you feel better, but I'm pretty confident that Apple have a much better idea about what they are doing than a bunch of customers who just want a new look toy.
Score: 9 Votes (Like | Disagree)
nagromme Avatar
187 months ago
The interwebs are doing a giant, collective yawn over the announcement.
The actual buying public cares very little about whatever unicorns the “interwebs” expected to appear today: they were already snapping up the iPhone 3GS as the second-best selling smartphone (after the iPhone 4).

It’s a very small collective yawn :) About a phone with tons of new features and specs... in the same shape. The last shape lasted 2 years, and now this shape has too. It’s just a shape. And a great one compared to all the thick bricks out there that somehow still don’t get any appreciable battery life!
Score: 8 Votes (Like | Disagree)
MacDarcy Avatar
187 months ago
Nothing against Cook. But he is like Steve Job's nerdy brother. Not the most charismatic dude.

Miss ya Steve.
Score: 6 Votes (Like | Disagree)
mbrannon47 Avatar
187 months ago
I actually thought Tim did a great job up there. Seemed super cool and charismatic for being so nervous. Look at Steve's first public appearances; he wasn't perfect. Give Tim some time and he'll do great up there.
Score: 5 Votes (Like | Disagree)
WeegieMac Avatar
187 months ago
I like Tim Cook, he's someone I enjoy listening to, but watching a product launch without Steve will, after some 14 years, take a little time.
Score: 3 Votes (Like | Disagree)
Exponent Avatar
187 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.geekwebguides.com/2011/10/04/apple-posts-lets-talk-iphone-media-event-video/)[/url]

I'm not yawning over the iPhone 4S - there's a lot of important internal changes, and Siri is amazing - but Tim Cook's presentation skills seriously need upgrading.

"Let's Talk iPhone, and Bring Lots of Coffee" would be a better name for the event....
Score: 3 Votes (Like | Disagree)