AT&T Alone Sees 200,000 iPhone 4S Preorders in First 12 Hours, Their Most Successful iPhone Launch Ever - MacRumors
Skip to Content

AT&T Alone Sees 200,000 iPhone 4S Preorders in First 12 Hours, Their Most Successful iPhone Launch Ever

iphone 4s white side shot

Reuters reports that AT&T is seeing "extraordinary demand" for the new iPhone 4S which became available for preorder at around 12:01 am Pacific time on Friday, October 7th. AT&T reveals that they have seen over 200,000 preorders for the iPhone 4S in the first 12 hours of sale.

For reference, last year, Apple announced that they saw a record-breaking 600,000 iPhone 4 pre-orders in the first day across all carriers in US, France, Germany, Japan and the UK. So, 2010's 600,000 number included all of Apple's launch carriers and over the first full day of sales.

This year, AT&T alone saw over 200,000 pre-orders in half the time. Unlike last year, the new iPhone 4S is now also available on Verizon and Sprint in the U.S, which will account for many other U.S. preorders. Despite being split across three carriers, AT&T says that this is "the most successful iPhone launch we’ve ever had".

Similarly, Apple also offered iPhone 4S preorders in several other countries outside the U.S. too (Australia, Canada, France, Germany, Japan and the UK). So, it seems certain that the iPhone 4S will also be Apple's most successful phone launch ever.

iphonesoldout
Update: Sprint's website shows the 16GB iPhone 4S as sold out.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

189 months ago
Wait you mean all the experts on the internet were wrong?!
Score: 89 Votes (Like | Disagree)
eagandale4114 Avatar
189 months ago
200,000 just from one carrier? :eek: And people said this phone wouldn't sell. :rolleyes: Great news. :cool: :apple:

The "people" don't care about specs. The "people" are not analysts. The "people" don't sit all day on macrumors. The "people" wan't iPhones.
Score: 77 Votes (Like | Disagree)
189 months ago
200,000 just from one carrier? :eek: And people said this phone wouldn't sell. :rolleyes: Great news. :cool: :apple:
Score: 70 Votes (Like | Disagree)
189 months ago
At least it's available in White from day 1
Score: 52 Votes (Like | Disagree)
TheOrioles33 Avatar
189 months ago
Wait you mean all the experts on the internet were wrong?!
Lol. Experts? The 4s is just as good if not better than most offerings out there. People over reacted.

Ordered my 64gb.

And before all the idiots come with thier "iSheep" comments just know, if you make a good quality product and stand behind it, people will buy it. Apple does that.

RIP Steve.
Score: 50 Votes (Like | Disagree)
jvmxtra Avatar
189 months ago
The "people" don't care about specs. The "people" are not analysts. The "people" don't sit all day on macrumors. The "people" wan't iPhones.

No you are wrong.

People do sit on mr all day and then bash iPhone 4s AND then order at 3am
Score: 42 Votes (Like | Disagree)