U.S. Apple Stores are pulling overnight shifts to put up new displays and promo materials for the iPhone 4S launch. @ifostore is standing in line and shot the above photo where the staff is exchanging old iPhone 4 models with the new iPhone 4S.
Meanwhile, other parts of the world have already seen the iPhone 4S launch, and to massive crowds. Smh.com.au has a running update of the launch in Australia. Even 4 hours after the launch, the line to the Sydney store was described as "appalling" going half way down King Street.
The Japanese launch was hampered by registration slowdowns from Softbank, according to the Wall Street Journal:
The launch of the iPhone 4S in Japan was interrupted when Softbank – the main service provider for Apple products in the country—suffered a server glitch that temporarily suspended sales nationwide. A company spokesman said the servers were unable to process registration information.
Analysts are predicting weekend sales to top that of the iPhone 4 which sold 1.7 million units its opening weekend. Estimates range from 2 million to as high as 4 million.
In the U.S., Apple Stores will be opening at 8 a.m. local time to launch the iPhone 4S. Additionally, Verizon, AT&T, and Sprint stores will also be stocking the new device, but those retailers tend to get fewer units per store than Apple's stores. Gizmodo also notes that Radio Shack, Best Buy, Target and Sam's Club may have units, but your mileage may vary.
MacRumors forum members have been organizing meetups for the iPhone 4S launch in our dedicated forum.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
All those people who don't own credit cards or have access to the internet!? What sad times we live in. ;)
No, some of us are just young and like the experience. We don't all have to put on a tie and be at work at 9am. You only live once, so why no just live it up?
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
I'd love to go and be first in line one day for a launch, not to be the first to buy the new device, but just to go in and look around the store. Confuse everyone!
"What a lovely day to window shop at The Apple Store. Geez, it's crowded. I wonder why..."
I'm waiting in line at the Irvine Spectrum in California. I have about 8 people in front of me and I got here at 7pm. It is now 12:15am and there are many many people waiting behind me with tents, tv's and xBox 360's, yes I said an xBox!
I am having a great time doing Philosophy homework and talking to fellow Apple fans!