Apple Airs First iPhone 4S TV Ad Featuring Siri

Thursday October 20, 2011 6:13 pm PDT by Arnold Kim

Apple aired the first television advertisement for the iPhone 4S tonight. The new ad highlights Apple's virtual assistant Siri. The ad has not yet appeared on Apple's official YouTube channel, but was captured by MacRumors reader Philip.

Thanks @ozetadev for original video, Replaced with high quality version.

The ad shows many situations where people are talking to their iPhone 4S, asking it specific questions or describing scenarios. At the end, Apple shows Siri responding, and ends with "Say hello to the most amazing iPhone yet."

Popular Stories

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by Joe Rossignol

iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....

• 25 comments

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by Hartley Charlton

Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...

• 46 comments

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by Juli Clover

Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

• 88 comments

Top Rated Comments

ventro

188 months ago

There is no way Steve would have ever allowed something that bad. Looks like a Microsoft commercial.

These posts are going be fun for the next few years...

Score: 15 Votes (Like | Disagree)

iPad2John

188 months ago

I thought it was a great commercial.. It really should show Siri's response to "Where can I hide a body." hilarious!

Score: 11 Votes (Like | Disagree)

itsvdiddy

188 months ago

epic.

I agree. If you thought those FaceTime commercials each triggered an "I've been in that situation" emotional response...this one triggers tons of them.

This will really open people's eyes to the practical applications of what Siri can really do.

Simplicity at it's finest. Now on to try to see if these work for me too on my iPhone 4s =)

Score: 11 Votes (Like | Disagree)