Apple Moves Closer to Swedish Retail Store Openings with New Business Registration - MacRumors
Skip to Content

Apple Moves Closer to Swedish Retail Store Openings with New Business Registration

by

Back in June, Swedish retail news site Market.se reported that Apple was making plans to open its first retail stores in Sweden, with Stockholm understandably being the company's first target city.

As noted by Allt om Mac [Google translation], Apple is now moving closer to opening its first Swedish stores with its registration of a new business by the name of "Apple Retail Sweden AB" to oversee the operation.

apple retail sweden registration
According to the business registration certificate on file with Swedish officials, the new company was registered on October 27th and names Apple treasurer Gary Wipfler as chair of the board. Two other Apple employees are also named as board members: company attorney Gene Levoff and senior director of international retail Steve Cano. Cano had been rumored just today to have succeeded Ron Johnson as Apple's senior vice president of retail, but the company issued a statement indicating that the search for Johnson's replacement is still ongoing.

Apple currently operates retail stores in eleven countries, but is making a significant push with its new international locations. The company has stated that it plans to open 40 new stores during fiscal 2012, with 75% of them being outside of the United States.

In addition to Sweden, Apple has also been working hard on a store in Amsterdam, which would be the company's first location in the Netherlands. That store was originally intended to open earlier this year, with Apple even having posted an entire retail jobs page on its Dutch site, but delays apparently related to disputes over historic preservation of the building have reportedly pushed that opening back to at least early 2012.

Top Rated Comments

188 months ago
Hoping for Denmark too

Great to see that they will finally enter the Scandinavian retail market. It would be great to have Apple Stores in Denmark too, but with the current hostile anti-corporation government, I wouldn't blame Apple for avoiding us.
Score: 2 Votes (Like | Disagree)
Dualica Avatar
188 months ago
Finally!

After they've opened in Sweden, it won't be long til they'll open in Norway!!! (it's sorely missed here)

Or it will give me yet another reason to visit beautiful Stockholm :)
Score: 2 Votes (Like | Disagree)
188 months ago
Great! I hope their 40 store expansion next year includes some in Denmark and Norway. :)
Score: 1 Votes (Like | Disagree)
Mr. Retrofire Avatar
188 months ago
Finally! ... Oslo next? :)

No, Vardø.

;)
Score: 0 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...