As we'd previously reported, Apple appears to be preparing to unveil the new 5th Avenue Retail Store for Friday.
MacRumors reader Will submitted this photo which shows construction workers starting to remove part of the white covering from the store's new glass panes.
Apple's $6.6 million renovation started back in June and involved replacing the cube's 90 glass panels (Photo of old design) with a much simpler 15 glass panel design (Artist rendition).
Will reports that today they've torn away much of the white covering along the bottom of the store. This area remains hidden from the street level view due to the surrounding construction barriers. Workers have been power-washing the ground, presumably in preparation for the grand unveiling.
We'll post more photos as we get them, readers can submit photos to us via email.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Pardon my ignorance, but I presume the store is actually underground, and this is the "ground floor" ?
Having never been to the store, I no not of such things.
Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products
Yup, if they saved that $6.6 million then all those terrible Apple products that all those dopey people own would be perfect - just like all those perfect other brands.
Yup, those terrible products sure don't sell, and all those silly stores have nothing to do with the stock closing today at $403.07.
Yup, no money left over in Apple's coffers after spending all that money on those stores.
