Analysts Bump iPhone Expectations for Apple's Holiday Quarter - MacRumors
Skip to Content

Analysts Bump iPhone Expectations for Apple's Holiday Quarter

152516 apple logoThree-quarters of the way through Apple's holiday quarter, a slew of analysts have increased their calculations of the company's performance, while expecting record iPhone sales on the back of Apple's most successful iPhone launch ever.

Interestingly, Citi analyst Richard Gardner claims to have specifically heard that Apple just last week made a significant boost to its iPhone orders with suppliers, suggesting significant upside for the current quarter.

Our meetings in Taiwan suggest that Apple raised 4CQ11 iPhone orders to suppliers meaningfully just last week. The new iPhone build plan is meaningfully above the low-30’s million figure that we were hearing previously. Given such a significant order increase at this late stage in the quarter, it seems clear that Apple is headed for a meaningful upside surprise on iPhone shipments this quarter.

Other analyst updates include:

- Maynard Um of UBS raised his estimate of iPhones sold on the quarter to 30 million from 28. Um noted that his team believes the 30 million number is still conservative, especially with an iPhone 4S launch in China pending.

- Shaw Wu of Stern Agee raised his iPhone expectations from 26 million to 28 million, though he believes those numbers could run even higher thanks to high demand from Asia.

- William Power of R.W. Baird raised his iPhone estimate to 31.2 million units.

- Mark Moskowitz of JP Morgan raised his iPhone estimates to 28 million units from 25.3 million.

- Mike Walkley of Canaccord Genuity raised his iPhone estimate to 30.5 million from 29 million units, saying "our November checks indicated strong global iPhone sales with Apple share gains versus Android smartphones in the US and Western Europe".

While the iPhone is expected to be a powerhouse this quarter, Power, Moskowitz and Walkley all cut expectations slightly on the iPad.

Apple CEO Tim Cook, on the most recent Apple earnings call in mid-October weighed in with his own expectations, saying his team was "very confident that we will set an all-time record in the December quarter for iPhone sales."

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

187 months ago
just got a Galaxy Nexus through my work. Makes the iPhone 4GS look like a kids toy

I went from the 3Gs to Android. Owned the HTC EVO, the G2x and the Nexus S. Finally went back to the iPhone 4S. It's so easy to get caught up in what Android has to offer, but in the end I think the email app is so much better on iOS. The apps are polished and perfect. I don't have the widgets, which I was down to using just a weather widget anyway. Love Siri. The iPhone 4S just has a much better response. It's more fluid and dynamic. Android feels clunky to me. Your milage may vary.
Score: 5 Votes (Like | Disagree)
187 months ago
How could so many people fall for the iPhone "S" release cycle?! It is so sad...

I can't figure out what your comment means. How could it be sad that more and more people are equiping themselves with the best technology available on the planet? I purchased an iPhone 4 just a few months ago, and I'm far from sad about it. It's providing me with all I need.
Score: 5 Votes (Like | Disagree)
187 months ago
Raised my expectations

Based on the other analysts estimates I just raised my estimate to 30.49 million, can you add my name to that list if I tell you I am an analyst?
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
187 months ago
It's almost a guarantee that the stock is going to hit $500 at the minimum and probably $600 by 2013 if not sooner.

That's nonsense. If that was "almost a guarantee" then the stock price would be higher today.
Score: 2 Votes (Like | Disagree)
alphaod Avatar
187 months ago
The 4S makes a great gift for family and friends who live abroad.

How could so many people fall for the iPhone "S" release cycle?! It is so sad...
Fall for what? Maybe I broke my iPhone 4 and it's out of warranty, what do I do? I buy a 4S, not the 4. You're ignorance to the multitude of possibilities someone would buy the 4S is sad.
Score: 1 Votes (Like | Disagree)
187 months ago
Man, I hate when they do this because if Apple doesn't sell that many then everyone is disappointed and the stock drops. I hate analysts!
Score: 1 Votes (Like | Disagree)