More on Apple's Textbook Plans for Thursday's Media Event

The Wall Street Journal takes a look at Apple's plans for its education-focused media event scheduled for this Thursday, and while the report is a bit short on specifics, it does examine some of the possibilities and demonstrates how the textbook industry is ripe for a shakeup at the hands of Apple.

Among the more specific claims included in the article is a brief discussion of the company's work with textbook publisher McGraw-Hill on a project that has been underway since last June.

McGraw-Hill Cos., Pearson and Houghton Mifflin Harcourt are among the education-publishing companies most likely affected by an Apple textbook announcement. The companies have experimented with interactive approaches, such as allowing students to take quizzes as they read and hear audio for foreign-language study, but many digital textbooks have looked a lot like their physical counterparts.

McGraw-Hill has been working with Apple on its announcement since June, a person familiar with the matter said. It wasn't known whether Pearson and Houghton Mifflin also would participate.

The report also points to Cengage Learning, another textbook publisher that has worked with Apple in the past and who will be attendance at Thursday's event. Cengage acknowledges that a combination of its content with Apple's hardware and distribution "could be exciting", but declined to talk specifics of any deal.

Apple's media event is being held at the Guggenheim Museum in New York City on Thursday, January 19. It is scheduled to begin at 10:00 AM Eastern / 7:00 AM Pacific, and Apple senior vice president Eddy Cue has been reported to be a key figure in the presentation.