Apple Posts Video of iBooks and iTunes U Media Event - MacRumors
Skip to Content

Apple Posts Video of iBooks and iTunes U Media Event

schiller ipad bio textbook intro
Following today's media event that saw the introduction of iBooks 2 with new iPad digital textbooks alongside expanded iTunes U functionality, Apple has now posted video of the event to its site. The video is also available as a podcast video download in HD and standard formats. Among today's announcements:

- Apple Launches iBooks 2 with Interactive Textbooks
- 'iBooks Author' eBook Authoring App for Mac Now Available
- iTunes U for iPad Retools the Learning Experience

Our additional coverage includes:

- Hands-On Video With Apple's Digital Textbooks
- Some iPad Textbooks Weigh In Above Apple's 2GB Book Size Limit
- iBooks Textbook Sales: Authors Set Pricing Up to $14.99, Apple Takes 30%, iBooks-Exclusive
- New iBooks 'Not Technically' in ePub Format

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

Will do good Avatar
185 months ago
I missed Steve on stage... :(
Score: 12 Votes (Like | Disagree)
185 months ago
didnt even know iTunes U existed, is that another PING.

Nope iTunes U was great and they made it better.
Score: 11 Votes (Like | Disagree)
BC2009 Avatar
185 months ago

...
What nonsense. You have to carry a few books around at Uni, so what? Did this really need 'fixing'? I didn't pass all the time ago through moaning about a heavy bag, students just get on with it. And most of the time you're in a library anyway, tucked away with your own stash of books. I can have as many books as I want open, and just used some PostIt's to keep important pages. You own a book;

[LIST=1]
* It doesn't live off a battery.
* You drop it, it doesn't smash.
* You buy the books you need without a base cost just to 'read' them.
* Re-sell value.
* Using 'real' books would develop better cognitive skills than learning how to use an iPad.


Call it sentimental value, but I can't see myself warming to a virtual 'textbook' in my iBook shelf, which is basically a piece of a software anyway. Many of the texts I bought for University are beautiful things, and I pride having them sit on my shelf, ready to flick through. They may not be 'interactive', but isn't that what an imagination is for?
....

Back in my day we WALKED to school. We didn't have no SCHOOOOOL BUS. NO SIR! We walked in the snow uphill, BOTH WAYS! We didn't need no new-fangled CAL-CU-LA-TERS. We counted on our fingers. Some kids didn't even have ten fingers because they lost some to frost bight in the snow. But, that was the way it was, and we liked it. BY GOLLY WE LOVED IT!
Score: 9 Votes (Like | Disagree)
185 months ago
You still need to pay £395 for the iPad.

Yeah, or you could buy college textbooks for $200 a piece. I could easily see myself using this. Can't believe some of you who think this is a bad idea.
Score: 6 Votes (Like | Disagree)
185 months ago
Phil's looking good.

He really is, looks far fitter and isn't pouring with sweat onstage. Thought he delivered a very clear keynote.
Score: 6 Votes (Like | Disagree)
flipperfeet Avatar
185 months ago
apple corp. want educate the children with its version of history, science, religion ect. through these "interactive books". Social Lobotomy.

Did you watch something different than the rest of us? They introduced authoring, publishing and distribution tools today; they did not announce any of their own books. In fact there is no original content outside of tutorials for Apple products available from Apple in iTunes or iBooks. So I do not know where you came to the conclusion that Apple has any particular point of view on history, science or religion they want to put in children's heads.
Score: 5 Votes (Like | Disagree)