Apple Posts Video of iBooks and iTunes U Media Event

schiller ipad bio textbook intro
Following today's media event that saw the introduction of iBooks 2 with new iPad digital textbooks alongside expanded iTunes U functionality, Apple has now posted video of the event to its site. The video is also available as a podcast video download in HD and standard formats. Among today's announcements:

- Apple Launches iBooks 2 with Interactive Textbooks
- 'iBooks Author' eBook Authoring App for Mac Now Available
- iTunes U for iPad Retools the Learning Experience

Our additional coverage includes:

- Hands-On Video With Apple's Digital Textbooks
- Some iPad Textbooks Weigh In Above Apple's 2GB Book Size Limit
- iBooks Textbook Sales: Authors Set Pricing Up to $14.99, Apple Takes 30%, iBooks-Exclusive
- New iBooks 'Not Technically' in ePub Format

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

Will do good Avatar
184 months ago
I missed Steve on stage... :(
Score: 12 Votes (Like | Disagree)
chameleon81 Avatar
184 months ago
didnt even know iTunes U existed, is that another PING.

Nope iTunes U was great and they made it better.
Score: 11 Votes (Like | Disagree)
BC2009 Avatar
184 months ago

...
What nonsense. You have to carry a few books around at Uni, so what? Did this really need 'fixing'? I didn't pass all the time ago through moaning about a heavy bag, students just get on with it. And most of the time you're in a library anyway, tucked away with your own stash of books. I can have as many books as I want open, and just used some PostIt's to keep important pages. You own a book;

[LIST=1]
* It doesn't live off a battery.
* You drop it, it doesn't smash.
* You buy the books you need without a base cost just to 'read' them.
* Re-sell value.
* Using 'real' books would develop better cognitive skills than learning how to use an iPad.


Call it sentimental value, but I can't see myself warming to a virtual 'textbook' in my iBook shelf, which is basically a piece of a software anyway. Many of the texts I bought for University are beautiful things, and I pride having them sit on my shelf, ready to flick through. They may not be 'interactive', but isn't that what an imagination is for?
....

Back in my day we WALKED to school. We didn't have no SCHOOOOOL BUS. NO SIR! We walked in the snow uphill, BOTH WAYS! We didn't need no new-fangled CAL-CU-LA-TERS. We counted on our fingers. Some kids didn't even have ten fingers because they lost some to frost bight in the snow. But, that was the way it was, and we liked it. BY GOLLY WE LOVED IT!
Score: 9 Votes (Like | Disagree)
shootingrubber Avatar
184 months ago
You still need to pay £395 for the iPad.

Yeah, or you could buy college textbooks for $200 a piece. I could easily see myself using this. Can't believe some of you who think this is a bad idea.
Score: 6 Votes (Like | Disagree)
kolax Avatar
184 months ago
Phil's looking good.

He really is, looks far fitter and isn't pouring with sweat onstage. Thought he delivered a very clear keynote.
Score: 6 Votes (Like | Disagree)
flipperfeet Avatar
184 months ago
apple corp. want educate the children with its version of history, science, religion ect. through these "interactive books". Social Lobotomy.

Did you watch something different than the rest of us? They introduced authoring, publishing and distribution tools today; they did not announce any of their own books. In fact there is no original content outside of tutorials for Apple products available from Apple in iTunes or iBooks. So I do not know where you came to the conclusion that Apple has any particular point of view on history, science or religion they want to put in children's heads.
Score: 5 Votes (Like | Disagree)