According to 9to5Mac, during today's town hall meeting, Apple CEO Tim Cook announced to employees that they would get $500 off Macs and $250 iPads.
The new discount program starts in June 2012, and can only be used once every 3 years. Employees also need to have been working at Apple for at least 90 days. The discount is reportedly for both corporate and retail employees. The discount is said to exclude the Mac mini.
Apple employees presently are allowed a one-a-year 25% discount on Apple systems. One report even claims that this discount will remain in place alongside the new discounts.
In 2007, shortly after the original iPhone's launch, Apple had announced a similar perk for employees. At that time, Steve Jobs announced that all full time and part time Apple employees would receive an 8GB iPhone.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Bad business idea. Sounds like a return to the bad old days of Apple in the 90's where there were a million different pricing points and special ways to get discounts (educational, business, yada yada yada).
Steve Jobs was right. Have a simple, single price point so that all customers are feeling like they have a similar consistent, and slick appearance.
Providing deep discounted products, even when provided to employees, only degrades the perception among consumers about the value of the product, which is one reason that Apple is capable of maintaining its high margins. Why should I pay full price for an item that is worth only half as much to the people selling it to me? That will be the perception.
For example: "Hey, my nephew worked for apple for one month and bought his iPad 3 for $250. Why the heck should I pay $600 to get one?" Good question.
Are you serious?
I don't think anyone in their right mind would begrudge paying for a product a member of staff is getting at a discount. :confused:
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Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
My goodness. MacRumour members are on top form today :rolleyes:
On the retail side, working for Apple sucks. You get crapped on a lot by customers and the innovation isn't there like it is at corporate. It's really no different than any other retail gig.
Side note, this discount is an *additional* $500 off every three years. They still get the 25% off once a year.
Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
You should try to rescue the exploited workers. I suggest carrying them out on your shoulder one-by-one, and bring the media.
According to 9to5Mac, during today's town hall meeting, Apple CEO Tim Cook announced to employees that they would get $500 off Macs and $250 iPads. 
