Google is developing a wireless home entertainment system designed to stream music throughout the home, according to a report from the Wall Street Journal. The system would be marketed under Google's brand and would be based on Google's Android platform. Google has sold a few items under its own name, but has never designed consumer electronics hardware itself. The Google Nexus phone, for example, was made by HTC.
Google's Android unit has led a multi-year effort to develop the new entertainment device, which may possibly stream other digital media besides music and is expected to be unveiled later this year, people familiar with the matter said.
The new device, along with Google's pending purchase of device maker Motorola Mobility Holdings Inc., shows how serious the Internet giant is about wanting to control both the software and hardware process, a formula used by rival Apple Inc.
The system would allow users to download music and stream it to Google-branded wireless speakers or other compatible devices. The system sounds somewhat similar to those made by Sonos, which the New York Times examined in a recent article.
The WSJ gave no indication as to a time-frame for the public announcement or on-sale date for the Google home entertainment products. Apple has a somewhat similar living room strategy, though the company no longer makes any home speaker products -- instead, Apple uses its AirPlay, Airport Express and Apple TV products as part of its push into the living room. However, in recent months the company has been rumored to be working on a full-fledged television set.
