Facebook Buys Instagram For $1 Billion

instagramFacebook has announced it is buying the extremely popular photography app-maker Instagram for a reported $1 billion.

Facebook founder and CEO Mark Zuckerberg announced the acquisition in a blog post today:

For years, we've focused on building the best experience for sharing photos with your friends and family. Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook.

That's why we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

Apple named Instagram its iPhone App of the Year for 2011. Instagram is also the 19th most downloaded free iPhone app of all-time. Instagram launched an Android app just last week.

Instagram is a free download on the App Store. [Direct Link]

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

dubprocess Avatar
181 months ago
i cannot blame instagram..if someone showed me 1 billion dollars right in front of my face..i would sell out so quick ..
Score: 97 Votes (Like | Disagree)
jasonxneo Avatar
181 months ago
wow! I might not use instagram anymore! The only reason i used instagram was to get away from the madness of facebook! :D

Score: 81 Votes (Like | Disagree)
BJB Productions Avatar
181 months ago
Sweet. Next release will include 18 new bugs and 2 new features that might work! :rolleyes:
Score: 75 Votes (Like | Disagree)
sbrhwkp3 Avatar
181 months ago
Big deal. Instagram is pointless anyways. "Here, have a look at this photo of my desk that I've filtered to make it look vintage!" Dumb.
Score: 59 Votes (Like | Disagree)
apollo1444 Avatar
181 months ago
And that's why I'm never going to use it anymore...

you're such a hipster...
Score: 46 Votes (Like | Disagree)
Drew n macs Avatar
181 months ago
How about just working on A good facebook app?
Score: 42 Votes (Like | Disagree)