Video Highlights of Tim Cook's D10 Interview

AllThingsD has posted highlights from Walt Mossberg and Kara Swisher's interview with Apple CEO Tim Cook from yesterday. The nearly 17-minute video includes Cook's thoughts on a number of topics, including the impact of the iPad, Steve Jobs' passing, patent litigation, and more. MacRumors was on hand for the session and offers a rough transcript of the entire interview.


Several other video clips from Cook's interview addressing specific topics have also been posted. Other MacRumors coverage of key points from his interview includes:

- Tim Cook at D10: "We're going to double down on secrecy on products."
- Tim Cook at D10: Dodges Questions about TV, Is an Area of "Intense Interest"
- Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

theFungi Avatar
179 months ago
this video is almost quieter than my macbooks fan :(
Score: 11 Votes (Like | Disagree)
Butler Trumpet Avatar
179 months ago
The more I watch AllThingsD the more annoyed I am with Kara Swisher. Anyone else feel like her questions are terrible?

That being said - overall nice interview and great to see Tim on stage. He is great at what he does and is the perfect voice for Apple.
Score: 10 Votes (Like | Disagree)
filmantopia Avatar
179 months ago
Nowhere near as charismatic as Steve Jobs. :(

It's true. Steve's responses were always so fascinating, controversial, and engaging.

There's nothing wrong with Tim per se, but he's right: you can't make another Steve Jobs. He was one of a kind.
Score: 9 Votes (Like | Disagree)
tod Avatar
179 months ago
Does WSJ always delay in posting the full video? I'd rather watch the whole thing...
Score: 7 Votes (Like | Disagree)
Patriot24 Avatar
179 months ago
The more I watch AllThingsD the more annoyed I am with Kara Swisher. Anyone else feel like her questions are terrible?

Kara is an OK journalist, but a horrible interviewer. Her questions and general attitude toward the interviewees is always obnoxious. If you go back and watch the interviews with Steve, it is very clear that he was regularly annoyed at her.

I think Tim was fine. You don't have to be the world's greatest, most charismatic public speaker to run a great company and make good products. People are going to have to get over drawing comparisons of Steve and Tim.
Score: 6 Votes (Like | Disagree)
newdeal Avatar
179 months ago
...

All i see on my ioad is a blank area where the video should be. Why would a tech site put up a video in flash at this point?
Score: 6 Votes (Like | Disagree)