Michael Jurewitz, a member of Apple's developer outreach team, announced today that he is leaving the company to join software developer and consultancy Black Pixel as a director and partner. Jurewitz, familiar to many developers as @jury on Twitter, provided developers with a conduit for feedback and communication with Apple.

Black Pixel
Writing on his personal website, "Jury" reflected on his seven years at Apple.

For the past seven years I have worked in Apple's Worldwide Developer Relations team helping OS X and iOS developers build the best apps in the world. Working closely with many of you in the developer community has been the highlight of my career. I have loved every minute of helping to answer your technical questions, providing technical, business, or design guidance, planning and visiting with so many of you at WWDC, traveling around the world to share the Tech Talks with you, fielding bug reports, or just being someone at Apple for you to talk to. You have challenged me, helped me grow, amazed me, and inspired me. The iOS and OS X developer community is one of the best in the world. I am very lucky to have had the opportunity to work with all of you and I am excited to join your ranks.

Black Pixel's Daniel Pasco has more about what Jurewitz's role at the firm will be.

Top Rated Comments

Matthew Yohe Avatar
178 months ago
Wow. He will be missed in the dev forums.

And with all these people leaving somethings going on at One Infinite Loop.

The end is nigh...?

Ah yes, you two are geniuses.

It makes sense that he's leaving his position at Apple (which is clearly ending as a company soon) to then work on software that only runs on hardware that Apple releases.
Score: 13 Votes (Like | Disagree)
CausticPuppy Avatar
178 months ago
I try to not be an alamarist, but there's something going on.
Yeah, everybody's paying a lot more attention now, for some reason.


Reminds me of when we had all those mysterious "bird deaths" a couple years ago; people thought the world was ending because all these flocks of birds were mysteriously falling out of the sky, seems like every couple of days a news report came out.

Turns out that it wasn't actually happening more often than normal, just that people were paying attention to them more.

Those "bird deaths" are still happening worldwide, just as frequently as they were back then, it's just everybody moved on to worrying about different things.

Shall we compile a list of people who have recently left google? Samsung? HTC? Microsoft? Kraft Foods?
Score: 2 Votes (Like | Disagree)
MarkMS Avatar
178 months ago
I suppose there was a certain allure of working with the "man" who was Steve Jobs, even if it meant putting up with his obsessions. Now these same brilliant minds are working for the "company" that is Apple. In this environment, more basal motivations like wealth or prestige can become the motivation for enduring satisfaction. Many of the key personnel have acquired wealth from their hard work but may be seeking the recognition that comes from leaving their personal footprint on society. With personal fortunes and spectacular resumes, they are poised to pursue personal interests.

This is entirely supposition. And thankfully, there are still some who feel continuing the legacy of Apple is a supreme, worthwhile privilege.

I agree with you 100%. I'd even venture out say that some respected him and his genius so much that they delayed retirement until they absolutely had to leave because of illness or family issues. Now that Steve is gone, they're not as fearful of leaving and feeling like they disappointed him. Plus, they feel Apple is in good hands and that it's time for someone else to take the reins and spread the Apple spirit.
Score: 2 Votes (Like | Disagree)
Over The Hill Avatar
178 months ago
The end is nigh...?

for your sanity.
Score: 2 Votes (Like | Disagree)
ShinySteelRobot Avatar
178 months ago
(I acknowledge this post is not directly related to Jurewitz Leaving's departure.)
With the lost of Serlet, "Avie" Tevanian (2003) and sadly Jobs, I don't think any of the core NeXT team that came to Apple in 1997 remain. This is the team who created OSX from NeXT that made the Mac what it is today.

Craig Federighi was a principal architect at NeXT (he wrote EOF, now called Core Data). He had left NeXT before the Apple purchase of NeXT, but Steve lured him to Apple afterward.
Score: 1 Votes (Like | Disagree)
Kwill Avatar
178 months ago
Living in the shadow of a genius

I try to not be an alamarist, but there's something going on.

I suppose there was a certain allure of working with the "man" who was Steve Jobs, even if it meant putting up with his obsessions. Now these same brilliant minds are working for the "company" that is Apple. In this environment, more basal motivations like wealth or prestige can become the motivation for enduring satisfaction. Many of the key personnel have acquired wealth from their hard work but may be seeking the recognition that comes from leaving their personal footprint on society. With personal fortunes and spectacular resumes, they are poised to pursue personal interests.

This is entirely supposition. And thankfully, there are still some who feel continuing the legacy of Apple is a supreme, worthwhile privilege.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...