Tim Cook at Sun Valley Conference, 'Looking Forward' to Meetings with Media Executives - MacRumors
Skip to Content

Tim Cook at Sun Valley Conference, 'Looking Forward' to Meetings with Media Executives

The New York Times reports on Apple CEO Tim Cook's presence at the annual Allen & Co. media conference in Sun Valley, Idaho, noting that he is easily earning the title of "Mr. Popular" due to Apple's rare presence at the event.

The conference, full of media bigwigs, has also been buzzing about any blueprints Mr. Cook may be hiding in Apple’s magic hat. He has lined up several one-on-one meetings with media executives here, fueling speculation that he is busy cobbling together partnerships for a home entertainment expansion.

cook sagan sun valley
Tim Cook and Akamai CEO Paul Sagan at Allen & Co. conference (Credit: Paul Sakuma/AP)

Cook has been keeping a relatively low profile at the conference so far, but he did note that he was "looking forward" to those meetings.

When asked what he was looking forward to at the conference, Mr. Cook smiled. “I’m looking forward to all the private discussions I’ve set up this week,” he said.

Would he have time for coffee with DealBook?

The polite Mr. Cook simply replied, “Probably not.”

Steve Jobs was occasionally found on the invitation list for the Sun Valley conference, including as late as 2010, but his last appearance at the event came in 2005.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

NMF Avatar
179 months ago
You'd think multimillionaires could find clothes that fit better.

The benefit of being a multimillionaire is you can wear whatever the **** you want. :cool:
Score: 16 Votes (Like | Disagree)
179 months ago
The benefit of being a multimillionaire is you can wear whatever the **** you want. :cool:

Funny, i'm not a millionaire and i can do this.
Score: 15 Votes (Like | Disagree)
Yvan256 Avatar
179 months ago
Dear Mr. Cook,

we don't want TV packages, we want TV shows.

I don't want a package of networks bundled together.

I don't want a package of all the shows from a single network.

I want to pick and choose which shows I get.

TV is different from music. Apart from a few select classic shows, I only ever watch each episode only once. I don't want to buy TV shows, I don't want to rent TV shows. I only want to pay a low cost for each season of a TV series. If the cost of watching eight shows is twice the price of getting cable or satellite, I'm not going to use iTunes, it doesn't make any sense.

And don't forget those of us with stupidly low download monthly caps. How low, you ask? Try 30GB per month. So we also need an option for SD content.

And last, don't make us Canadians wait months or years to get the same thing as the people in the USA. It's 99% the same shows.
Score: 14 Votes (Like | Disagree)
fig Avatar
179 months ago



Tim Cook and Akamai CEO Paul Sagan at Allen & Co. conference (Credit: Paul Sakuma/AP)
You'd think multimillionaires could find clothes that fit better.
Score: 14 Votes (Like | Disagree)
669532 Avatar
179 months ago
Perfectly in step.
Score: 13 Votes (Like | Disagree)
GeekLawyer Avatar
179 months ago
It's cute that he wears a name-tag.
Score: 12 Votes (Like | Disagree)