TechCrunch reports that Apple is aggressively pursuing former and current Google Maps employees as part of its effort to build out its own Mapping solution.
My source — a contractor who worked on Google Maps as part of a massive undertaking to integrate Street View and newly licensed third-party data to improve European coverage, as well as develop the platform’s turn-by-turn navigation — says that when attention turned to indoor mapping, things started to become less interesting and a lot of staff began looking around for other opportunities.
Apple's own Mapping solution launched as part of iOS 6 just last week. The launch was marred by significant criticism of the quality of the data in many parts of the world. Apple has posted a number of job listings for Maps-related jobs over the past few weeks. Given Google's history and resources placed into their own mapping solution, it's no surprise that many qualified candidates may have worked on Google's product as well.
Early rumors had suggested that Google has already submitted their own Maps application to the iOS app store, but that seems to have been debunked by The Loop's Jim Dalrymple. It still seems that Google may be working on their own iOS app this time, but TechCrunch's prediction of a "before Christmas" target may be a more realistic timeframe.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
I was talking to my Grandad today, in a busy shopping centre. He looked at me wistfully: "You know, son," he whispered: "When I was a lad, all this were fields."
Sure enough, I checked Apple maps, and he was right! ;)
Shouldn't they have...you know...done this before they released the app? I know I'm not the CEO of a fortune 50 company, so I can't make a call from experience here, but it seems wiser to make your product as complete as possible before you release it, instead of giving it to everyone half assed then rushing to make it good after pissing everyone off.
I know. I know. There's a reason why I'm posting on Macrumors instead of being a billionaire. No one's going "Renzatic wouldn't have let this happen", or claiming I'm rolling in my grave whenever someone does something stupid. But...I dunno...it just seems like a better idea to me.