Apple Senior Vice President Eddy Cue Joins Ferrari's Board of Directors

Eddy Cue, Apple's head of Internet Software and Services (including Siri and Maps), has joined Ferrari's board of directors. Cue is a bit of a sports car buff and says he has owned a Ferrari for five years.

Ferrari chairman Luca di Montezemolo said Cue's "huge experience in the dynamic, innovative world of the Internet will be of great assistance to [the company]." Di Montezemolo met Apple CEO Tim Cook earlier this year at a Stanford University event. He praised Apple, saying the two companies "are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

ferrari

I am pleased and proud to become a member of the board. I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do.

Cue was recently profiled as a "master negotiator and product resuscitator" after he was given charge of Siri and Maps. The Ferrari press release was noticed by AppleInsider.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

decimortis Avatar
173 months ago
Completely not a mac rumor

Yeah but if you spell Mac backwards and take off the "m" and add an "r" then you get car.

Who's the foolish one now?

D.
Score: 26 Votes (Like | Disagree)
winston1236 Avatar
173 months ago
Completely not a mac rumor
Score: 16 Votes (Like | Disagree)
Lotso Avatar
173 months ago
"I continue to be awed by the world-class design and engineering that only Ferrari can do."

Jony Ive just died a little inside.
Score: 15 Votes (Like | Disagree)
0997853 Avatar
173 months ago
iCar
iFerrari :D With the new Retina heads-up display. :eek:
Score: 11 Votes (Like | Disagree)
djtech42 Avatar
173 months ago
Yeah but if you spell Mac backwards and take off the "m" and add an "r" then you get car.

Who's the foolish one now?

D.

Spell "Macs" backwards and you get "scam." :D Don't tell the Apple haters about that. ;)
Score: 10 Votes (Like | Disagree)
WildCowboy Avatar
173 months ago
"(including Siri and Maps), "

They knew he was in charge of maps but hired him anyway?

He's now in charge of fixing Maps.
Score: 6 Votes (Like | Disagree)