Apple Senior Vice President Eddy Cue Joins Ferrari's Board of Directors - MacRumors
Skip to Content

Apple Senior Vice President Eddy Cue Joins Ferrari's Board of Directors

Eddy Cue, Apple's head of Internet Software and Services (including Siri and Maps), has joined Ferrari's board of directors. Cue is a bit of a sports car buff and says he has owned a Ferrari for five years.

Ferrari chairman Luca di Montezemolo said Cue's "huge experience in the dynamic, innovative world of the Internet will be of great assistance to [the company]." Di Montezemolo met Apple CEO Tim Cook earlier this year at a Stanford University event. He praised Apple, saying the two companies "are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

ferrari

I am pleased and proud to become a member of the board. I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do.

Cue was recently profiled as a "master negotiator and product resuscitator" after he was given charge of Siri and Maps. The Ferrari press release was noticed by AppleInsider.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

decimortis Avatar
175 months ago
Completely not a mac rumor

Yeah but if you spell Mac backwards and take off the "m" and add an "r" then you get car.

Who's the foolish one now?

D.
Score: 26 Votes (Like | Disagree)
175 months ago
Completely not a mac rumor
Score: 16 Votes (Like | Disagree)
Lotso Avatar
175 months ago
"I continue to be awed by the world-class design and engineering that only Ferrari can do."

Jony Ive just died a little inside.
Score: 15 Votes (Like | Disagree)
175 months ago
iCar
iFerrari :D With the new Retina heads-up display. :eek:
Score: 11 Votes (Like | Disagree)
djtech42 Avatar
175 months ago
Yeah but if you spell Mac backwards and take off the "m" and add an "r" then you get car.

Who's the foolish one now?

D.

Spell "Macs" backwards and you get "scam." :D Don't tell the Apple haters about that. ;)
Score: 10 Votes (Like | Disagree)
WildCowboy Avatar
175 months ago
"(including Siri and Maps), "

They knew he was in charge of maps but hired him anyway?

He's now in charge of fixing Maps.
Score: 6 Votes (Like | Disagree)