Following the international launches, Apple has kicked off its Black Friday sale in the U.S. Online Apple Store. The selection of products on discount are the same as the international stores. The discounted products are listed:
Both Best Buy and MacMall seem to have deeper discounts on select products in their base configuration. The other thing to consider is that Apple and Best Buy will charge sales tax in most states due to their national retail presence.
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
What a pathetic sale. You'd think they have enough money to afford bigger cuts on prices. I think this iPhone 5 is the last thing I buy from this company to be honest.
Premium brands don't do heavy discounts. Marketing 101. First they don't need to, second it devalues the product over the long term. Consumers will just have to get over it.
What a pathetic sale. You'd think they have enough money to afford bigger cuts on prices. I think this iPhone 5 is the last thing I buy from this company to be honest.
You're going to stop buying from them because they didn't discount steeply enough on Black Friday?
If price is what matters to you above build quality, ease of use, design etc then you started with the wrong company. Apple have never led the way on price (except prehaps the original iPad in the 'modern' tablet sector when it was first released). And they certainly haven't done blowout sales.
The whole 'Apple has enough money' argument is tiresome. People want them to give employees bigger discounts, they want steeper discounts on Black Friday, Apple should've donated more to Sandy relief, they should sell their stuff cheaper as it's overpriced, they should give their shareholders a bigger dividend, so on and so forth.... You can't please everyone.
Personally I can see some nice little discounts, I'll be picking up some Christmas presents early... :)
