Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week

Friday November 30, 2012 4:18 pm PST by Jordan Golson

Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.

The full show will air on NBC next Thursday, December 6th.

Tag: Tim Cook

Popular Stories

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by Joe Rossignol

Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

• 79 comments

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by Joe Rossignol

Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by Joe Rossignol

Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...

• 149 comments

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by Juli Clover

In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

• 155 comments

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by Joe Rossignol

While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

• 37 comments

Top Rated Comments

procrastinasn

172 months ago

[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.geekwebguides.com/2012/11/30/tim-cook-to-be-profiled-on-nbcs-rock-center-with-brian-williams-next-week/)[/url]

Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.

The full show will air on NBC next Thursday, December 6th.

Article Link: Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week (https://www.geekwebguides.com/2012/11/30/tim-cook-to-be-profiled-on-nbcs-rock-center-with-brian-williams-next-week/)

Steve was camera shy? Since when?

Score: 19 Votes (Like | Disagree)

CalCanuck

172 months ago

I see Tim regularly at the Fraiche Yogurt shop in Palo Alto with his iPad. He never seems to recognize me though ;)

Score: 18 Votes (Like | Disagree)

AriX

172 months ago

Steve was camera shy? Since when?

Haha, that's what I was going to say. Being selective is not the same as being camera shy.

Score: 16 Votes (Like | Disagree)

puckhead193

172 months ago

wish I ran into him and ask him where the flack the mac pros are and if they still care about there pro users.

Score: 12 Votes (Like | Disagree)

184550

172 months ago

Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...

Except for that whole book thing towards the end.

Score: 8 Votes (Like | Disagree)

chriscrk

172 months ago

Steve was camera shy? Since when?

Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...

Score: 8 Votes (Like | Disagree)

Read All Comments