Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week - MacRumors
Skip to Content

Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week

Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.


The full show will air on NBC next Thursday, December 6th.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

174 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.geekwebguides.com/2012/11/30/tim-cook-to-be-profiled-on-nbcs-rock-center-with-brian-williams-next-week/)[/url]


Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.


The full show will air on NBC next Thursday, December 6th.

Article Link: Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week (https://www.geekwebguides.com/2012/11/30/tim-cook-to-be-profiled-on-nbcs-rock-center-with-brian-williams-next-week/)

Steve was camera shy? Since when?
Score: 19 Votes (Like | Disagree)
CalCanuck Avatar
174 months ago
I see Tim regularly at the Fraiche Yogurt shop in Palo Alto with his iPad. He never seems to recognize me though ;)
Score: 18 Votes (Like | Disagree)
AriX Avatar
174 months ago
Steve was camera shy? Since when?
Haha, that's what I was going to say. Being selective is not the same as being camera shy.
Score: 16 Votes (Like | Disagree)
puckhead193 Avatar
174 months ago
wish I ran into him and ask him where the flack the mac pros are and if they still care about there pro users.
Score: 12 Votes (Like | Disagree)
174 months ago
Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...

Except for that whole book thing towards the end.
Score: 8 Votes (Like | Disagree)
chriscrk Avatar
174 months ago
Steve was camera shy? Since when?
Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...
Score: 8 Votes (Like | Disagree)