Listings for Holiday Games and Apps Appear on Apple TV, Undoubtedly in Error

As noted by Mac OS Ken, a new "Holiday" content section has appeared buried in the iTunes Store on the Apple TV. Interestingly, the section contains numerous banners advertising apps and games, which are of course not currently compatible with the Apple TV.

apple tv holiday apps
The new content sections are not functional, as no listings appear when the various banners are selected with the Apple TV remote. The section can be found by navigating to Movies -> Genres -> Classics -> Holiday Music, Movies, and More.

The new listings are almost certainly an error, with banners for Apple's new Holiday section [iTunes Store] being served to the wrong device.

Steve Jobs had noted soon after the introduction of the second-generation Apple TV in September 2010 that an App Store for the iOS-based device could launch when the time is right. Such an effort would, however, require Apple to work with developers on tools for creating apps for the device, and there has been no sign of an effort on that front.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

WildCowboy Avatar
172 months ago
Boooooh!

It's not often Macrumors builds up my hopes, and dashes them in the very same story!

I made sure to not let you get past the title without having them dashed. :)
Score: 12 Votes (Like | Disagree)
CrAkD Avatar
172 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.
Score: 10 Votes (Like | Disagree)
DJAKO Avatar
172 months ago
Very unlikely. People want to play more than Angry Birds on a console.
Ya, because games like GTA, Infinity Blade, EA Sports, Real Racing, etc aren't in the app store.
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
172 months ago
Apple TV with 64gb of storage. A6X graphics and a Bluetooth game controller + App Store = RIP console market.

Very unlikely. People want to play more than Angry Birds on a console.
Score: 8 Votes (Like | Disagree)
Compile 'em all Avatar
172 months ago
An error....or is it :cool:
Score: 8 Votes (Like | Disagree)
Dorfdad Avatar
172 months ago
About time they get serious the gaming business is a billion dollar field.

THink for a second.

Apple TV with 16 / 32 / 64 gigs of storage 3 price points.
A6 Processor 1 gig ram

Free Apple Controller APP for iphone, itouch and ipad that works as a remote with the Apple TV. Apple TV can work like a Wii-U as well. Two players One on TV and one on the iPhone or iPad screen airplay synching.

A6 Processor 1 gig ram
Apps $0.99 through 19.99 (Killer feature)

Optional Bluetooth controller that is identical in layout and buttons to free app. So you can choice.

$149.99 for the Apple TV / Game console...
Activate with iCloud and allows you to stream / play your music while you game as well.

This would without a doubt make a major dent in the Game market...
Score: 6 Votes (Like | Disagree)