Annual 'Lucky Bags' Coming to Japanese Apple Stores on January 2

During the new year in Japan, retailers often offer a Fukubukuro, or "mystery bag," which is a grab bag that is filled with a random assortment of products sold at a steep discount.

Apple has participated in this tradition for several years, and will once again be offering its "Lucky Bag" in seven different Japanese Apple stores on January 2.

luckybags
Lucky Bags, which Apple sells for 33,000 yen or $390, traditionally contain items like iPods, headphones, and t-shirts. A few fortunate folks, however, have received big ticket items in previous years, like MacBook Airs or iPads, which have made Lucky Bags ultra popular in Japan.

Apple's grab bags are sold as is, and returns are not accepted unless a product is defective. Still, the bags have been quick sellers in previous years.

According to Tech in Asia, people begin to line up the night before in order to get their hands on a bag, as the sale is similar to Black Friday.

Unfortunately, you'll have to get in line very early if want one of these Lucky Bags. People typically begin lining up at the Apple store on the night before, so if you show up in the morning, and still manage to secure a bag — well, consider yourself lucky. I tried a couple of years ago, but walked away disappointed.

Like Apple's 12 Days of Christmas, this promotion is regionally limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

Dr McKay Avatar
171 months ago
I'd love to go but I don't have a car... :eek:
Considering you live in California, are you referring to this car? :D

Score: 35 Votes (Like | Disagree)
puma1552 Avatar
171 months ago
most people here forgot that this isnt an apple only thing, but rather common practice for many japanese retailers.

when in rome...
Score: 8 Votes (Like | Disagree)
725032 Avatar
171 months ago
Crazy people are crazy anywhere. Can't really pin that on the US. If that kid had been in Europe when he went nuts, I wouldn't be pinning that on Europe. It's just a rare circumstance creating a rare horror, that wasn't dealt with in time to prevent the disaster.

Europe is a continent and the US a country. Please don't be so small minded

----------

Wait, are you talking about the attack in Norway that left some 69 kids dead? Terrible regardless of where it happens....which unfortunately is the world over.

but week after week in the US
Score: 8 Votes (Like | Disagree)
725032 Avatar
171 months ago
There was a kid in Europe who killed all those school kids 1-2 years ago in Sweden or Norway.

Crazy is everywhere.

Crazy is indeed everywhere... It just occurs a lot more often in the US
Score: 7 Votes (Like | Disagree)
Anonymouslives Avatar
171 months ago
... whereas mass shootings occur weekly in the US.
or our US troops kill tons of people in the Middle East every day, including women and children, but that doesn't make the news over here, because that's not what they want us to see. The US is likely responsible for millions of innocent lives, from invading foreign countries. But hey, it's not on Fox, or MSNBC, so it's not real, right?
Score: 6 Votes (Like | Disagree)
CodeBreaker Avatar
171 months ago
Now where did I keep my X-ray goggles?
Score: 6 Votes (Like | Disagree)