AT&T Activates 8.6 Million iPhones in Q4 2012, Device Accounts for Some 84% of Smartphone Sales

attlogo375wideAT&T has released its holiday quarter earnings data, reporting that it sold a record 10.2 million smartphones -- 8.6 million of those (84%) being iPhones. AT&T reported earlier this month that the quarter was its best ever for iPhone sales. 16% of the iPhones were on accounts new to the company.

During the same holiday quarter, Verizon activated 6.2 million iPhones, some two-thirds of its total smartphone sale. AT&T's previous best quarter was 2011's fourth quarter, when it activated a total of 9.4 million smartphones and 7.6 million iPhones -- an 80% share for the Apple device.

On Twitter, Apple watcher Sammy the Walrus calculated that 74% of smartphones sold by AT&T and Verizon were iPhones, giving the device an "iPod-like share".

Update: AT&T has reached out to us to note that the 8.6 million iPhone number is activations, while the 10.2 million smartphone sales number is sales. This means the iPhone probably doesn't make up exactly 84% of smartphone sales, but it should be in the right ballpark. The activations number includes hand-me-down iPhones and the like.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

iPhoneApple Avatar
170 months ago
That's a lot of iPhones. And people still think Apple is doomed.
Score: 14 Votes (Like | Disagree)
unlimitedx Avatar
170 months ago
Yet analysts think even more should have been sold
Score: 12 Votes (Like | Disagree)
JS82712 Avatar
170 months ago
but but.. i thought people wanted 5" phones with octa-core!
Score: 9 Votes (Like | Disagree)
Rogifan Avatar
170 months ago
And so many of those were iPhone 4s. It's remarkable.

The people have spoken, we need a larger form factor as well.
Amazing how well the 4 and 4S are doing when we're told day after day people want bigger screen sizes. :p
Score: 6 Votes (Like | Disagree)
coolspot18 Avatar
170 months ago
That's a lot of iPhones. And people still think Apple is doomed.



And in other news...

SEOUL, South Korea (AP) — Samsung Electronics Co. said Monday that global sales of its Galaxy S smartphones surpassed 100 million units since the first model in the series was released less than three years ago.
Samsung said it has sold more than 25 million Galaxy S smartphones, 40 million Galaxy S II smartphones and 41 million Galaxy S III smartphones.

http://news.yahoo.com/samsung-sells-100-million-galaxy-smartphones-071640018--finance.html

No doubt Apple is the dominate smart phone maker, but Apple faces an increasingly uphill fight, with higher prices, stale OS and hardware.
Score: 4 Votes (Like | Disagree)
dagger01 Avatar
170 months ago
Pardon me...

Dear Mr. Golson:

You clearly state in the "Update" to the article that AT&T gave you additional information to say that your 84% number was incorrect, yet you did not correct your article nor the headline? By aggregating info from the update and the article the iPhones did not account for 84% of sales of smartphones for AT&T in the fourth quarter of 2012, nor is their enough data to account for percentage of activations.

You are mixing numbers from two places that don't belong together to come up with an improperly labeled (at least) statistic. There were 10.2 million sales of smartphones by AT&T, you did not reference information about how many of those sales were iPhones. Sure, there were 8.6 million iPhones activated in Q4 2012, but how many other smartphones were activated in the quarter? You even reference "The activations number includes hand-me-down iPhones and the like," so how can you possibly draw the conclusion that 8.6 million activations against 10.2 million in sales equals 84% sales of iPhones? That math doesn't work. You don't have the data points necessary to do an accurate-let alone precise-calculation.

Unless this website is owned by Rupert Murdoch, you're committing a heinous breach of journalistic ethics. Please correct or remove your article as it is a disgraceful piece of communication.

Sincerely,

Jason Lockhart
Score: 4 Votes (Like | Disagree)