Apple Launches New 'Why You'll Love an iPad' Web Campaign - MacRumors
Skip to Content

Apple Launches New 'Why You'll Love an iPad' Web Campaign

Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.

Whyyoullloveanipad
The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.

It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

Davmeister Avatar
170 months ago
Once again, one of the most important parts has been left to the bottom of the ad page.

Where do I go if I drop my Nexus anywhere in the world?
Score: 33 Votes (Like | Disagree)
170 months ago
Seems like all apple does these days are new ads.
Score: 33 Votes (Like | Disagree)
170 months ago
Why iPad ?

Why make this terrible ad?


Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
Score: 30 Votes (Like | Disagree)
170 months ago
We want true innovation, not more weird ad campaigns
Score: 15 Votes (Like | Disagree)
ArchAndroid Avatar
170 months ago
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
This wasn't directed at me but I'll bite.

iCloud
- Let's start off with artificial segmentation. I have a 2009 MacBook Pro with Snow Leopard/Windows 7 installed. How is it that in order to use iCloud, I have to reboot out of the Apple OS? It makes no sense, what happened to keeping it in the ecosystem? :mad:

At this very moment, iCloud supports more Windows OSes (Vista, 7, 8) than it does Apple ones (Lion, Mountain Lion)! "iCloud, only available on Apple OSes released after mid-2011 or any Windows OS since 2007!" :rolleyes:

As far as the actual iCloud content goes, it needs to scale with number of products. The person who has three iPod Classics, a Touch and an iPhone should be afforded more space than the guy who only has an iPod Shuffle.

iTunes - several unnecessary changes along with the ongoing belief that people can't choose for themselves. In order to promote their new Song layout, they get rid of 'Cover Flow' and 'Album Cover' in the bottom corner, meaning the only way to view the album artwork is to use the new layout. Sorting has become worse, especially for those who have classical music, search function is worse. On the plus side, it is prettier :rolleyes:

iOS 6/Maps - They have the temerity to put out a half finished Maps app as a flagship component of their 'new' OS. The Maps app is mediocre at very best and highlights the fact that Apple, in its quest for omnipotence, is willing to sacrifice quality. iOS features few overhauls and updates.

Safari - "Can you run the newest version of our browser? Not if you're using Snow Leopard because...... well, just because." :mad:

If Apple had the same approach to software that they did to hardware and customer service, they would be unstoppable.

Hardware - cutting edge; world class.

Customer Service - pererless; class leading; [my MagSafe broke; they hooked me up a new one, gratis, within 5 minutes]

Software
- staid, mundane, segmented (you want this new version of this core OS X program, update your OS)
arbitrary (when you view an album in iTunes and then in Finder it will show two different sizes. This is because despite both programs being made by Apple, one uses megabits and the other uses megabytes, both of which are signified by MB in their respective programs)
Score: 14 Votes (Like | Disagree)
jrswizzle Avatar
170 months ago
iTunes match on the other hand...

Works plenty fine for me....I don't have any issues with it.
Score: 14 Votes (Like | Disagree)