comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the January-March period, showing that Apple's smartphone market share rose 2.7 points from December to March, from 36.3% of total U.S. smartphone platform and hardware sales to 39%, marking a record high share for the company.
Samsung was the hardware manufacturer with the second largest share of the market at 21.7% in March, up from 21% in December. HTC, Motorola, and LG again experienced slight drops in market share, with HTC suffering the heaviest loss going from 10.2% to 9%.
Google's Android continues to be ranked as the top smartphone platform with 52% of smartphone platform share, though it experienced a drop from 53.4% in December, which was absorbed by Apple.
Apple's share increased 2.7 points to 39%, while Blackberry continued to drop, hitting 5.2% down from 6.4% in December. Microsoft remained steady at 3%, though saw a small drop from 3.2% in February's report. Collectively, Apple and Google control 91 percent of the smartphone market, with Apple making continual gains each month.
comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Most people following MacRumours for any period of time would realize that there's an incredible bias towards "Apple good, everyone else bad, Samsung is the spawn of Satan" in a large number of the posts. (Although the Samsung part is fairly recent, since Samsung has been kicking Apple's butt.)
"Market share" was dismissed as unimportant when Apple was a computer company and Apple OSX was in the single digits.
"Market share" was often touted as decisive evidence of Apple's dominance when certain classes of Itoys hit double-digit or majority positions.
Now that many of the Itoys are slipping, "market share" is being dismissed again. And, even worse, Apple fans are bringing out the tired old "shipped doesn't mean sold" mantra - as if retailers would continue to order devices that weren't selling.
We don't really care for marketshare. But since android fanboys do. we just like to remind them once a while that apple is winning in market and profit share then we will watch them cry. :rolleyes:
Two years ago, you heard about nothing but marketshare from the hardcore contingent. It was always heralded as an example of how the best sells because people want the best.
But as soon as Apple lost the majority stake in the mobile sector...pfft...gone. It's now an unimportant vector.
Market share is meaningless. Nobody who loves Apple cares one whit about market share, or else they would be embarrassed by the Mac's single-digit market share. Therefore, market share is meaningless.
