Intel Launches Haswell Processors Ahead of WWDC Mac Updates

haswell_chipIntel today officially announced the launch of its latest family of Core processors, formerly known as "Haswell". The new processors are making their way into a number of new computers, and are expected to be included in Apple's next-generation Macs, some of which are likely to make their debuts at next week's Worldwide Developers Conference (WWDC).

The new chips offer significant improvements in integrated graphics performance, as well as modest CPU performance improvements and a major effort toward increasing battery life in notebooks.

Delivering Intel's largest generation-over-generation gain in battery life enablement in company history, 4th generation Intel Core processors can bring an 50 percent improvement in battery life over the previous generation in active workloads when watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.

Ars Technica has been providing overviews of the new chips, beginning with the quad-core desktop and notebook chips that were unveiled over the weekend. That group included six Core i7 and six Core i5 chips for desktop machines, as well as ten varieties of Core i7 notebook chips.

All of the mobile parts being announced today belong to the i7 family and, like their desktop counterparts, they're all quad-core chips with Hyperthreading enabled. The differences here come in the suffixes: the MX and MQ parts (reversed from Ivy Bridge's QM and QX suffixes) come with the Intel HD 4600 GPU, while most of the HQ parts come with the faster Iris Pro 5200 GPU.

With today's announcement of dual-core Haswell chips highlighted by AnandTech, the picture for Apple's notebook lineup comes into more focus. Intel has emphasized mobile chips for this round of dual-core launches, a move that will likely see the chips showing in updated MacBook Airs and 13-inch MacBook Pros as soon as next week.

A notebook refresh is expected to be the hardware highlight of WWDC alongside previews of OS X 10.9 and iOS 7. The latest rumors suggest that Apple may even be able to slim down the 13-inch Retina MacBook Pro, which is currently slightly thicker than its 15-inch sibling. Less substantial tweaks are expected for the MacBook Air, although the move to Haswell should offer significant performance improvements in certain areas.

Related Roundups: MacBook Pro, MacBook Air
Related Forums: MacBook Pro, MacBook Air

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Pentad Avatar
166 months ago
Can't wait for the Apple ARM version of the MacBooks

:rolleyes: Do you realize the disaster this would be?
Score: 14 Votes (Like | Disagree)
GREEN4U Avatar
166 months ago
Haswell is such an ugly name. It sounds like a high school principal or something.
Score: 10 Votes (Like | Disagree)
barkmonster Avatar
166 months ago
Can't wait for the Apple ARM version of the MacBooks

I can't really see any sense in them switching to proprietary chips significantly slower than Intel and designed as integrated CPU/GPUs for tablets and phones :-)
Score: 8 Votes (Like | Disagree)
TheHateMachine Avatar
166 months ago
Can't wait for the Apple ARM version of the MacBooks
Yea I cannot wait for under powered chips that will introduce a myriad of software compatibility issues for a small power advantage and to stick it to Intel.

:rolleyes:

The latest rumors suggest that Apple may even be able to slim down (https://www.geekwebguides.com/2013/06/02/slimmer-13-retina-macbook-pro-dual-mic-macbook-air-expected-at-wwdc/) the 13-inch Retina MacBook Pro, which is currently slightly thicker than its 15-inch sibling.
This is really stupid if this rumor is true. Instead of increasing battery longevity due to the decreased power draw, they might cut the battery down to make the laptop slimmer and have the current battery life?
Score: 7 Votes (Like | Disagree)
charlituna Avatar
166 months ago


PS i hope apple has been listening to their customers, bring us raw power as well as the magic of apple!
And RIP to stupidly overpriced upgrades to our MAC - like charging 200% on SSD is criminal!

After what 35 years, you expect Apple to start listening to customers.

Thanks for the laugh
Score: 5 Votes (Like | Disagree)
milo Avatar
166 months ago
Well then this news will not please you. Haswell will have nothing to do with the Mac Pro this year. If the Mac Pro is updated this year it would be with the Ivy Bridge Xeons when they are available.
Haswell (v3) is the generation after ivy bridge (v2, and ivy bridge xeons have been available for a while). In fact, if you click on the intel announcement, it actually mentions Xeon E3-1200 v3 as part of today's introduction.

The E5 needed for dual cpu Mac Pros is still a couple months off, but next week Apple could announce new MP with E5/dual versions shipping later but E3 quads shipping immediately.

The one downside to the new generation of chips is that so far they don't have a version of the single socket xeon that's more than four cores. Are those expected later? Or will people have to buy the dual versions even for single socket 6 (or more) core?
Score: 5 Votes (Like | Disagree)