In line with a rumor from yesterday, Apple today launched its annual Back to School promotion offering qualified educational purchasers iTunes Store/App Store/iBookstore gift cards of up to $100 with the purchase of a new Mac, iPad, or iPhone. The program begins today and runs through September 6.
Buy a Mac for college, get a $100 App Store Gift Card - and also save with education pricing. Or buy an iPad or iPhone and get a $50 card.
As in past years, the Mac mini is excluded from the promotion, while all iPad (fourth-generation, iPad 2, and iPad mini) and iPhone (5, 4S, and 4) are eligible. Full requirements for eligibility are outlined in the terms and conditions (PDF).
The offer is available in the following countries, with gift card amounts varying based on local currency: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.
Update: Photos of new window displays for Apple's retail stores:
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Anyone else notice that the student in the ad is wearing a watch? This *had* to be intentional. Seriously - when's the last time you saw a college student wearing a watch?
I'm a 22-yo college student and I wear a watch every day.
I know Apple used to give discount, but could Apple become so shady that they give 100 dollar app store card for students? Since they are wealthy...maybe they could of given more discounts and offer more stuff.
How is this shady? First, they give a student discount; second, they are giving $100 in free goods from iTunes/App store.
They don't have to give you anything.
Oprah and the Queen are also very wealthy, perhaps they can each give you $100 towards your new computer..... :rolleyes:
