Apple Updates iMac with Haswell and Faster PCIe Flash Storage

In something of a surprise move, Apple today announced the launch of updated iMacs based on Intel's Haswell processors, faster PCI Express-based flash storage options, and 802.11ac Wi-Fi.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

New models include:

21.5-inch
- $1299: 2.7 GHz quad-core i5 and Intel Iris Pro graphics
- $1499: 2.9 GHz quad-core Intel i5 and NVIDIA GeForce GT 750M with 1 GB video memory

27-inch
- $1799: 3.2 GHz quad-core Intel Core i5 and NVIDIA GeForce GT 755M with 1 GB video memory
- $1999: 3.4 GHz quad-core Intel Core i5 and NVIDIA GeForce GTX 775M with 2 GB video memory

All standard configurations come with 8 GB of RAM and a 1 TB traditional hard drive.

imac_2013_specs
Build-to-order options include a 3.1 GHz Core i7 processor and 16 GB of RAM on the 21.5-inch model and a 3.5 GHz Core i7 processor and up to 32 GB of RAM on the 27-inch model. Storage options of up to 3 TB traditional hard drive, 3 TB Fusion Drive, and 1 TB flash storage are also available depending on model. The high-end 27-inch model also has an available graphics upgrade to NVIDIA's GeForce GTX 780M with 4GB of GDDR5 memory.

The new iMac is available today through Apple's online store with all standard configurations with the exception of the high-end 21.5-inch model showing availability of "within 24 hours". The high-end 21.5-inch model is currently showing a shipping estimate of 2-3 weeks.

Related Roundup: iMac
Buyer's Guide: iMac (Caution)
Related Forum: iMac

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

notjustjay Avatar
162 months ago
Woohoo! Improved battery life!

;)
Score: 60 Votes (Like | Disagree)
musika Avatar
162 months ago
still no Retina Display so still won't be getting one :-(

Would you buy one with a Retina Display for 2x the cost?
Score: 37 Votes (Like | Disagree)
InfinitiG Avatar
162 months ago
macbook pros next
Score: 37 Votes (Like | Disagree)
theanimala Avatar
162 months ago
This is how things should be done more often. Not every little incremental upgrade needs to have a grand announcement during some keynote speech.
Score: 24 Votes (Like | Disagree)
Krazy Bill Avatar
162 months ago
I wish Apple had a summer upgrade cycle so that we could get the newer machines for the start of the semester. The iMacs we purchased have 512 mb. Now 1 gb seems to be standard, along with 8 gb of RAM. By the time we can afford to upgrade the labs again, we'll probably once again end up behind the curve....
People like you is precisely why changes aren't introduced until after school starts. Apple thanks you for depleting old stock.
Score: 20 Votes (Like | Disagree)
musika Avatar
162 months ago
Woah! Didn't see that coming today. :D:apple:
Score: 20 Votes (Like | Disagree)