Apple Confirms Acquisition of 3D Body Sensing Firm PrimeSense

Apple has confirmed its acquisition of Israeli 3D body sensing firm PrimeSense, reports AllThingsD. The move comes after months of speculation, as Apple was first reported in July to be looking to acquire the firm behind the original 3D body sensing technology used by Microsoft for its Kinect platform. The negotiations gained notoriety again earlier this month as Apple was said to be on the verge of a deal, agreeing to purchase PrimeSense for approximately $345 million, but was held up due to a final legal issue.

kinect_disney

Apple spokeswoman Kristin Huguet confirmed the PrimeSense deal with the boilerplate comment the company typically provides when news of one of its acquisitions leaks: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

The report also notes that while PrimeSense became known for developing Microsoft's first-generation Kinect sensor, Microsoft has since deployed its own homegrown sensor technology for the current generation Kinect, which currently ships with the Xbox One.

Apple has expressed interest in Kinect-like motion control of such products as appliances and vehicle instrumentation, but the main area where the company has been rumored to be using the technology is in television. Reports have indicated that Apple is looking at Kinect-like motion control for its future television set, although the project is said to be seeing continuing delays due to difficult content negotiations with Apple shifting its near-term focus to wearables such as the "iWatch."

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

Top Rated Comments

NutsNGum Avatar
159 months ago
Well, ****** Kinect tech was the beginning of the end for Xbox, so I hope it doesn't mean the same here.

Was it? Was it, really?
Score: 23 Votes (Like | Disagree)
AngerDanger Avatar
159 months ago
Finally, I can learn all the gestures and nuanced body movements of Jony Ive during a product video.
Score: 11 Votes (Like | Disagree)
lk400 Avatar
159 months ago
Apple is shifting its attention from a rumored speculative product to another rumored speculative product. Got it! Thanks MacRumors.

Im not sure what the issue is.
Score: 9 Votes (Like | Disagree)
Eriamjh1138@DAN Avatar
159 months ago
This is a rare case of Apple getting MS's sloppy seconds. Microsoft doesn't even use PrimeSense tech anymore in Kinect v2. They have some in-house "time of flight" technology that transcends what PrimeSense has done. We'll see if this is valuable at all to Apple.

It's still easier than developing from scratch.
Score: 8 Votes (Like | Disagree)
Porco Avatar
159 months ago
I really hate voice and motion controls. Buttons are silent and elegant solutions to most problems if implemented thoughtfully. Please World, don't chuck out the wheel until you've invented hover-boards.
Score: 7 Votes (Like | Disagree)
Mr. Gates Avatar
159 months ago
No, the biggest problem with Kinect is Microsoft kept pushing this technology as a huge revolution when it was just a REALLY under-cooked add-on feature to a game console that didn't need it.

I'm glad Apple bought these people. Hopefully Apple can find a good use for this tech, unlike Microsoft who wasted it and crammed it down the throats of us gamers for WAY too long.

Ummm, I don't know about that. The X Box One has only been out for a few days.
This new iteration is capable of using hand gestures to control volume, change channels, pause, play, snap windows etc....

Microsoft really gets a lot of negative comments here on this site for no reason.

I like Microsoft and Apple. They are both amazing companies.

Seems like some of you just jet a huge boner when you bash Microsoft and that's just stupid
Score: 5 Votes (Like | Disagree)