Apple's iBeacon Technology Featured in CES Scavenger Hunt
Next week's Consumer Electronics Show (CES) will feature a promotional iBeacon-based scavenger hunt, according to a press release issued today by the Consumer Electronics Association.
Attendees to the conference will be able to use the CES Mobile apps for iOS and Android to explore various areas of the show, collecting badges for each iBeacon that is encountered. The first three players to collect all of the iBeacon badges will be rewarded with prizes that include tablets, fitness bands, and more.
For the CES scavenger hunt, the Consumer Electronics Association is teaming up with several companies, including Radius Networks, which provides an iBeacon platform for mobile apps.
"This is one of the coolest proximity-aware apps we have worked on," said Marc Wallace, CEO and cofounder of Radius Networks. "This is also one of the first, tangible applications that leverages iBeacon technology. And it is a great example of how iBeacon technology is not just about advertising as it is about bringing new and innovative solutions to the marketplace. We are very excited to be a part of it."
First introduced in mid–2013 at Apple's annual Worldwide Developers Conference, iBeacons are low-energy transmitters designed to interact with iOS devices that support Bluetooth LE. Physical beacons are able to send notifications to iPhones and iPads when within 100 feet of a device, offering up an array of location-based information like product details, maps, and more.
Thus far, iBeacon technology has been implemented in Apple retail locations to provide additional product information to visiting customers with the Apple Store app installed. It's also been used in a collaboration between Macy's and Shopkick, installed in a cafe to provide on-site Newsstand publications, and Major League Baseball has plans to integrate the technology into various stadiums in the future.
Popular Stories
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
