New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch
Following yesterday's announcement of Apple's new CarPlay iOS vehicle integration and the release of promotional materials from launch partners Volvo and Mercedes-Benz, more details are arriving today with Apple participating in Ferrari's launch at the Geneva Motor Show.
Ferrari chairman Luca di Montezemolo and Apple vice president Greg Joswiak at Ferrari booth
As
shared by macprime.ch [
Google Translate], Apple's iOS marketing chief Greg Joswiak joined Ferrari chairman Luca di Montezemolo to introduce CarPlay integration with the Ferrari FF. Apple representatives were also on hand to provide demos of CarPlay, with
Engadget sharing a
video walkthrough of CarPlay's features.
The first thing we noticed is how speedy everything is. Apps load quickly, and Siri's contextual algorithms hastily recognized our voice commands and responded appropriately. Apple has also implemented safety features to ensure services do not draw your attention away from the road and push forward its "hands-free" theme. For example, when we sent or received a message from a contact, Siri would only read the message back to us and we never once got the chance to see its contents.
For its part, Mercedes-Benz has released a seven-minute B-roll overview video, shared by iFun.de. While the clips are repetitive and disjointed as they are meant to be edited together for promotional purposes as needed, the video shows how the system can be controlled without directly touching the screen, using a combination of Siri and a physical control knob.
Finally,
Jalopnik has a
hands-on video of Volvo's CarPlay implementation. While the video is of fairly poor quality, it does show somewhat better responsiveness than seen in the Ferrari.
Apple has promised new CarPlay-compatible vehicles from a number of manufacturers in 2014, including Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo, with a dozen other manufacturers signed on as partners with unspecified launch timeframes.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
