Verizon Reverses Course on Plan to Throttle Unlimited LTE Customers - MacRumors
Skip to Content

Verizon Reverses Course on Plan to Throttle Unlimited LTE Customers

by

Verizon today released a statement letting customers know that it no longer plans to throttle users who still have a grandfathered unlimited data plan that allows for unlimited LTE data usage.

verizon_lte_reliable

Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We've greatly valued the ongoing dialogue over the past several months concerning network optimization and we've decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.

Verizon's LTE data throttling, first announced in July, was set to go into effect today. It would have seen the top five percent of unlimited data users throttled at times of peak usage, which Verizon referred to as "Network Optimization."

Verizon's plan to throttle its customers sparked quite a bit of interest from the FCC, with FCC Chairman Tom Wheeler sending the carrier a letter saying he was "deeply troubled" by the decision. Wheeler also questioned the legality of Verizon's throttling plans and though Verizon responded and its usage restrictions were permitted under current law, it appears the carrier has decided not to go through with its plans due to the response from both the FCC and its own customers.

While Verizon won't be throttling high-usage LTE customers, it has long restricted 3G data usage for unlimited users. Other carriers, such as AT&T, have also implemented LTE usage restrictions for grandfathered unlimited plans, and while the FCC is now questioning all carriers on their network management policies, no other changes have been announced.

Top Rated Comments

150 months ago
I'm hoping AT&T has a "me too" moment like every other carrier.
Score: 28 Votes (Like | Disagree)
sniffies Avatar
150 months ago
Can't wait for T-mobile's next epic move!
Score: 6 Votes (Like | Disagree)
150 months ago
AT&T will not stop throttling. The only reason Verizon did is because the C-Block spectrum they got specifically states that you can't throttle users.
Score: 5 Votes (Like | Disagree)
150 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.geekwebguides.com/2014/10/01/verizon-no-throttling-unlimited-lte-customers/)[/url]


Verizon today released a statement (http://www.theverge.com/2014/10/1/6882339/verizon-calls-off-throttling-unlimited-lte-data) letting customers know that it no longer plans to throttle users who still have a grandfathered unlimited data plan that allows for unlimited LTE data usage.

Image (https://cdn.macrumors.com/article-new/2014/07/verizon_lte_reliable.jpg)Verizon's LTE data throttling, first announced in July (https://www.geekwebguides.com/2014/07/25/verizon-spot-throttling-unlimited-lte/), was set to go into effect today. It would have seen the top five percent of unlimited data users throttled at times of peak usage, which Verizon referred to as "Network Optimization (http://www.verizonwireless.com/news/article/2014/07/network-optimization.html)."

Verizon's plan to throttle its customers sparked quite a bit of interest from the FCC, with FCC Chairman Tom Wheeler sending the carrier a letter (https://www.geekwebguides.com/2014/07/30/fcc-questions-verizon-throttling-plan/) saying he was "deeply troubled" by the decision. Wheeler also questioned the legality of Verizon's throttling plans and though Verizon responded (https://www.geekwebguides.com/2014/08/04/verizon-fcc-throttling-dispute/) and its usage restrictions were permitted under current law, it appears the carrier has decided not to go through with its plans due to the response from both the FCC and its own customers.

While Verizon won't be throttling high-usage LTE customers, it has long restricted 3G data usage for unlimited users. Other carriers, such as AT&T, have also implemented LTE usage restrictions for grandfathered unlimited plans, and while the FCC is now questioning all carriers (https://www.geekwebguides.com/2014/08/08/fcc-questions-all-carriers-on-throttling/) on their network management policies, no other changes have been announced.

Article Link: Verizon Reverses Course on Plan to Throttle Unlimited LTE Customers (https://www.geekwebguides.com/2014/10/01/verizon-no-throttling-unlimited-lte-customers/)

FCC = 1 Verizon Wireless = -10
Score: 5 Votes (Like | Disagree)
150 months ago
Nice win for Verizon customers on UDP!
Score: 5 Votes (Like | Disagree)
150 months ago
Please PLEASE AT&T! Follow Verizon's lead! I'm sick of being throttled one week into my cycle and having to put up with EDGE speeds for the rest of the month.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...