Tim Cook Asks Apple Employees to Remember Steve Jobs on Third Anniversary of His Death

Ahead of the third anniversary of Steve Jobs' passing, Apple CEO Tim Cook has sent a memo to Apple employees (via iClarified), asking them to take some time to remember the "many ways Steve made our world better."

jobs_1955_2011

Team,

Sunday will mark the third anniversary of Steve's passing. I'm sure that many of you will be thinking of him on that day, as I know I will.

I hope you'll take a moment to appreciate the many ways Steve made our world better. Children learn in new ways thanks to the products he dreamed up. The most creative people on earth use them to compose symphonies and pop songs, and write everything from novels to poetry to text messages. Steve's life's work produced the canvas on which artists now create masterpieces.

Steve's vision extended far beyond the years he was alive, and the values on which he built Apple will always be with us. Many of the ideas and projects we're working on today got started after he died, but his influence on them -- and on all of us -- is unmistakeable.

Enjoy your weekend, and thanks for helping carry Steve's legacy into the future.

Tim

Though Steve Jobs passed away three years ago on October 5, 2011, the former Apple CEO has continued to have a major impact on the company. His fourth floor office has remained untouched since his death, and Apple CEO Tim Cook has taken several opportunities during recent interviews to emphasize Jobs' influence on the company's direction and on the development of new products.


"His spirit will always be the foundation of the company," Cook said in an interview with Charlie Rose, where he said that Steve will always be in his heart. "He is deep in Apple's DNA."

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

LordQ Avatar
148 months ago
Seems like Apple is treating him like a religious figure.

There's nothing wrong with remembering your beloved ones on the anniversary of their death y'know... Perhaps you haven't lose a friend or a family member.
Score: 45 Votes (Like | Disagree)
yaxomoxay Avatar
148 months ago
No it wasn't, Steve just happened to be wrong on what he thought was the "perfect" screen size of an iPhone. It wouldn't have been the first thing he was wrong on.

He wasn't wrong. Back before 2011, that was the correct size. 2014 is different.
1984 Mac was the perfect product for 1984. That doesn't mean that we should still have a b/w display and up to 512k of RAM. Things change, and
Steve's ability was to know where to put his money on.
Even "perfection" evolves.
Score: 43 Votes (Like | Disagree)
Locoboof Avatar
148 months ago
It really doesn't seem like 3 years have past since Mr. Jobs death.
Score: 34 Votes (Like | Disagree)
AverageBob Avatar
148 months ago
Seems like Apple is treating him like a religious figure.
Score: 28 Votes (Like | Disagree)
yaxomoxay Avatar
148 months ago
It really doesn't seem like 3 years have past since Mr. Jobs death.

It does actually. Technology is much more boring...
Score: 23 Votes (Like | Disagree)
MacNut Avatar
148 months ago
Steve come back Apple needs you. We need you. :(
If he comes back now we have bigger problems. Like the zombie apocalypse.
Score: 21 Votes (Like | Disagree)