Bose Products Could Be Returning to Apple Store Shelves Next Week [Updated]

Back in October, Apple removed all Bose audio products, both demo and sellable, from its retail stores around the world, but it appears the company may be planning to reintroduce Bose products to store shelves in the near future.

According to a source that spoke to French Apple website iGen.fr [Google Translate], some Apple retail stores have begun receiving shipments of Bose products with orders to put the products back on store shelves next week.

bose-speaker
It was not clear why Apple removed Bose products from its retail stores, but the decision did follow Apple's acquisition of Beats Electronics and a July patent infringement lawsuit that Bose filed against Beats. In the lawsuit, Bose accused Beats Electronics of infringing on several patents related to noise cancellation and other audio technologies with its Beats Studio and Studio Wireless headphones.

Shortly before Bose products were removed from Apple Stores, Beats and Bose agreed to settle the dispute between them, so it's possible that a planned removal and reinstatement of Bose products may be related to now-settled disagreement between the two companies. The move to remove Bose products from stores may have been initiated ahead of the settlement, with the products now able to return due to the end of the feud.

While a return of Bose products to the Apple Store following the end of the lawsuit makes some sense, it remains unclear whether iGen.fr's information is accurate. Beats and Bose still offer competing products, and recently, Bose teamed up with the NFL to ban NFL players from wearing Beats headphones during games. Rather than taking offense at the move, however, Beats co-founder Jimmy Iovine was pleased with the attention the ban garnered Beats, saying "I can't believe I'm this lucky" and that it made Beats "look like superheroes."

Bose products are not the only products that Apple has removed from its store shelves in recent months. The company also pulled Fitbit fitness accessories from its retail and online stores in November, without explanation.

Update 12/9: 9to5Mac has acquired internal store information that confirms Bose products such as the SoundLink III Bluetooth Speaker will be returning to store shelves shortly.

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

Sonmi451 Avatar
146 months ago
I think its a good move for apple to stock them. Lets not get all petty, and just have beats products. The consumer wins out if they carry Bose imo, and Apple wins out because the consumer doesn't buy them elsewhere.

if it's a choice between beats and bose, we all lose.
Score: 13 Votes (Like | Disagree)
MasterRyu2011 Avatar
146 months ago
I love that portable Bose speaker. Very compact, but packs a punch. You can spend less for louder speakers, but the quality is great with this one.
Score: 9 Votes (Like | Disagree)
teslo Avatar
146 months ago
Not the top dog in audio fidelity and slightly overpriced.
...i disagree, regarding the mini soundlink (pictured in OP). the thing is a crispy, well-rounded bass Beast.
Score: 8 Votes (Like | Disagree)
maflynn Avatar
146 months ago
I think its a good move for apple to stock them. Lets not get all petty, and just have beats products. The consumer wins out if they carry Bose imo, and Apple wins out because the consumer doesn't buy them elsewhere.
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
146 months ago
It would be awesome if they carried Sennheiser, Grado, Shure, Beyerdynamic, and Audio Technica headphones as well.
Score: 5 Votes (Like | Disagree)
SimonTheSoundMa Avatar
146 months ago
Bose and Beats, both as bad as each other. Terrible products that are over-hyped and over-priced.
Score: 5 Votes (Like | Disagree)