Apple China Posts New Calligraphy Video to Commemorate Upcoming Hangzhou Store - MacRumors
Skip to Content

Apple China Posts New Calligraphy Video to Commemorate Upcoming Hangzhou Store

by

Apple has posted a new video on its official Chinese retail website showing renowned calligrapher Wang Dongling creating a mural for the company's upcoming West Lake store in Hangzhou. The video shows the artist using precise brush strokes to form characters around an Apple logo on a surface, which is then shown covering the West Lake retail location.

apple_china_graphics
Last week, Apple retail chief Angela Ahrendts commented on Apple's expansion strategy in China, which involves the opening of five new retail stores in the next five weeks to coincide with the festive shopping of the February 19 Chinese New Year holiday. With the addition of five new stores, Apple would be operating a total of 20 locations in China and Hong Kong with an ultimate goal of 40 stores in China over the next several years.

Apple's new West Lake store in Hangzhou, China opens on Saturday, January 24 at 9 AM local time.

Update: Apple has posted a new version of the video on YouTube with English subtitles.

Top Rated Comments

146 months ago
My translation maybe a bit off but I think it says, Now that you have earned money making apple products, come and spend it all buying the products you made.
Score: 5 Votes (Like | Disagree)
146 months ago
My translation maybe a bit off but I think it says, Now that you have earned money making apple products, come and spend it all buying the products you made.
It's a poem written by Su Shi (1037-1101) in the Song Dynasty. It is about how beautiful the West Lake is (where the new Apple store is located).

The brimming waves delight the eye on sunny days.
The dimming hills give a rare view in rainy haze.
The West Lake looks like the fair lady at her best.
Whether she is richly adorned or plainly dressed.
Score: 4 Votes (Like | Disagree)
146 months ago
"upcoming" and "Commemorate" seems to work against each other here

Commemorate is to think/remember/pay tribute to something in the past.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...