Apple Posts Full Video of Today's 'Spring Forward' Event, Plus Product Videos

Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure.

During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full list of videos is below.


- The New MacBook - Design
- The New MacBook - Reveal
- Apple Watch + Christy Turlington Burns
- Apple Watch - The Watch Reimagined
- Apple Watch Sport -Aluminum
- Apple Watch - Steel
- Apple Watch Edition - Gold
- ResearchKit - how iPhone is transforming medical research
- West Lake, China - Apple Store Opening

Along with the videos, you can also check out our full list of media event highlights below, featuring all of MacRumors event coverage.

- Live Coverage of Apple's March 2015 'Spring Forward' Event
- HBO and Apple Announce 'HBO Now' Exclusively for Apple TV, Apple Devices
- Apple Lowers Price of Apple TV to $69
- Apple Announces 'ResearchKit' Aimed at Medical Research
- Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299
- MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life
- Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch
- Apple Watch Sport to cost $349 (38mm) and $399 (42mm)
- Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm)
- Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited Quantities
- Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000
- Apple Watch Bands Range in Price from $49 for the Sport Band to $449 for the Link Bracelet
- Apple Watch Battery Life: 18 Hours Mixed Usage, Up to 72 Hours on Power Reserve
- USB-C Digital AV Multiport Adapter for New MacBook Includes HDMI and USB 3.1 Connectors

Related Roundups: Apple Watch 11, MacBook Air
Related Forums: MacBook, MacBook Pro, MacBook Air

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Top Rated Comments

lotzosushi Avatar
143 months ago
Apple be like

Score: 5 Votes (Like | Disagree)
poppy10 Avatar
143 months ago



Where did it go?



The Apple Watch is going to be useless for running if you need to carry around a bulky 6 inch phone with you too.
Score: 3 Votes (Like | Disagree)
CarpalMac Avatar
143 months ago
Worth downloading the media event to listen to the deafening silence when the watch pricing was announced...
Score: 3 Votes (Like | Disagree)
Smearbrick Avatar
143 months ago
Tim Cook has all of the charisma of a ham sandwich on white bread (no condiments).

Watching him made me bored and not in the least excited about anything he was selling.

I think I need to stop watching the media events and just stick to browsing their products when they are released.

The gold apple watch for $10,000 really took the cake. This kind of solidifies my belief that Apple has become less about innovation and more about accessorizing.

Ok... I the Macbook was cool. Although I'm not a fan of planned obsolescence and would love to see a Mac that was upgradeable.
Score: 2 Votes (Like | Disagree)
shabbasuraj Avatar
143 months ago
So is there only 1 port on that MacBook? *****? If so how is that going to work in the real world? If so, how is a bunch of stupid looking dongles/splitters/hubs going to help productivity?

"Hey look at this sleek notebook, and to the right is a tangled rats nest of multi-coloured cables."

RIP MagSafe, Thunderbolt, and SD Card slot. You were all true friends, except for Thunderbolt, I really never got to know you."

LOL, no new displays... Apple basically doesn't give a **** about MacPro users.
Score: 2 Votes (Like | Disagree)
GuitarDTO Avatar
143 months ago
Dat Macbook

Score: 2 Votes (Like | Disagree)