Apple Watch Featured on Cover of Canadian Fashion Magazine 'Flare'

Apple Watch continues to be marketed around the world leading up to its highly-anticipated launch in April, this time making its Canadian debut in the upcoming May issue of fashion magazine Flare. The publication features actress Hailee Steinfeld wearing an Apple Watch Sport on two separate covers in both silver and space gray, accompanied by an article listing things you can do with your Apple Watch.

Flare Magazine Apple Watch
In addition to the fashion shoot, the magazine outlines more than a dozen ways the Apple Watch can be used beyond timekeeping, such as for ordering a coffee, boarding a flight, learning a new language, hailing a cab, managing finances, tracking health and fitness, identifying songs, controlling a vehicle, becoming a karaoke star, controlling an Apple TV, unlocking a hotel room and more.

Apple Watch has been featured in several fashion and fitness magazines worldwide in recent months, including Self, Vogue, Style, East Touch, YOHO, Fitness Magazine and Elle. Apple has heavily promoted its first wearable device in the fashion industry leading up to its launch, and has set up boutique shops at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London for the product.

Canada is one of nine countries where the Apple Watch is set to launch later this month, alongside the United States, Australia, China, France, Germany, Hong Kong, Japan and United Kingdom. The wrist-worn device will be available for pre-order and try-on appointments beginning April 10 ahead of an April 24 release date. Wider international availability is likely to occur in the near future.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Taz Mangus Avatar
142 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.

You personally know the model to make such a statement? Or you think all models are brainless? Or you think pretty women are brainless?
Score: 20 Votes (Like | Disagree)
hipnetic Avatar
142 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.
Who's the brainless one? She is an actress who, at the age of about 14, played the lead female role in the True Grit remake. If you haven't seen it, you should. She was quite amazing in it.
Score: 20 Votes (Like | Disagree)
Chupa Chupa Avatar
142 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.

What is brainless is your comment. Try using your own before you post instead of disparaging people you've never met. Truly your comment says more about you than the person you are attacking.
Score: 19 Votes (Like | Disagree)
CJM Avatar
142 months ago
Anyone else starting to feel like these stories are nothing more than advertising?
Score: 19 Votes (Like | Disagree)
0098386 Avatar
142 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.

How do you know she's brainless?
Score: 16 Votes (Like | Disagree)
FieldingMellish Avatar
142 months ago
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.
Score: 16 Votes (Like | Disagree)