Apple today shifted its messaging concerning Apple Watch try-on appointments, which were required in the early days following the wearable's launch to be able to interact with and size the various models of the Watch. The messaging of try-on appointments has now largely vanished from the Apple Watch's online storefront, with a notification encouraging customers to visit their local Apple Watch store for workshops on the device or "just walk in to try Apple Watch on."
In reality, walk-in customers have generally been able to arrange immediate try-on sessions for some time now as the crowds have significantly lessened following the initial surge. With Apple gearing up to begin in-store sales of the Apple Watch in just a few weeks, however, the company is already changing its customer guidance to omit the recommendation of making an appointment.
Even though the messaging is pivoting away from scheduled appointments, it should be noted that retail stores are still accepting try-on appointments for customers wanting to ensure their time with the Apple Watch. Try-on sessions may become a bit busier once in-store sales begin, so at that point appointments may become more advisable.
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Tuesday March 24, 2026 12:31 pm PDT by Juli Clover
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
This was the most botched up launch ever done. I can't believe that Angela whatever her name is in charge of this has got away with no proper criticism of her handling. Absolute joke. She has no comprehension of the true apple customer. Making people come in to make an appointment to have to come back a second time to try it on and then buy. Everyone had already ordered the thing online. They didn't need extra staff on launch day as purchases were already made. She spoilt what could have been an exciting release and turned it into a confusing damp squid. And She's the highest paid whatever in the world. Joke ! She was brought in for her fashion connections but I doubt it would have been that hard to tap into the fashion world without her. Apple is a world renowned respected brand and would have played ball with or without her influence. Am so annoyed by the handling Of it all. Though I do respect tims ethos of bringing in new talent and expanding, however there is no question that this was a mistake.
I walked in on "launch day" and tried one on straight away. The employee I spoke to said "We've got to have lots of staff because it's a launch day, but we haven't had a crowd because you can't buy them in store."
Most of the staff were wondering around without much to do. People seemed as interested in the watch as any other product.
Which is why this launch was such a screwed up mess.
The people who were most excited about the Apple Watch and really wanted to try it on, were forced to order it online, as that was the only way to get one.
Therefore, most of those people had decided upon a watch, and didn't need to try it on.
The only people you got were people who only heard about the Apple Watch from media, walk-bys at the mall, and people who already purchased but were curious to see it in person.
There should have been a try-on period for 2 weeks before pre-orders started on April 24, with immediate shipping. THIS would have made sense.
It makes sense when you have people spending $17,000+ Edition wanting to buy a watch but then end up in the waiting line for someone to buy a $200 sports watch.
No it doesn't. When I walk into a Rolex boutique and want to look at a $20k watch I don't make an appointment. I walk in and that's that.
Appointments is not how the rest of high street operates.
How does someone just walk out with product when there isn't any in stock? Plus Apple said from day one it would initially be online only so anyone going to a store expecting to walk out with the Watch only has themselves to blame.
so what you are saying is that spin worked very well for you. okay. It did not work on me however.
Apple did not say it was online only on day 1. They admitted that they had no stock after pre-orders started and before launch date (which effectively made it a non-launch). And even then, so what. A customer expectation is always to go in buy something and walk out. Otherwise, I would stay at home and purchase on-line. It really is a bad thing that you can walk into a store but not actually have the option to buy something.
I had the appointment for first thing on the non-launch date. I think Apple is still missing the whole point (or they are not and just simply trying to spin the story). People who walk in want to walk out with something in their hand (or on their wrist). I am very happy with my watch now that it has been delivered, but the whole experience of going in, only to be forced to order, only to be forced to wait over a month, seems like a complete failure no matter how much they try to spin.
