Apple Expands Into San Francisco With New Office Building Lease

This move seems to be geared towards keeping up Apple's image as much as convenience for those that live in SF. The only convenience I can image is for those at Apple that setup the annual SF events like WWDC, and others.

Frankly I seriously doubt that there's many Apple employees that actually live in one of the most expensive, small, heavily crowded, major metro cities in all of the USA. Once a resident myself, right out of college, I enjoyed SF prior to the high tech invasion which drove the already high prices to astronomical highs that are causing major issues today.

With it's astronomical real estate prices for eighty to one hundred year old homes, the few people I know that grew up in SF, fled (like I did) to the peninsula as adults where for the same amount or less they could have three times the square footage, a far newer if not brand new home with ample parking, and still have the high end image.

It will be interesting if Apple keeps it's operations there secret, or mentions just what departments they have moved there. I'd venture a guess if they comment it will be one of their carefully crafted statements just to get the press off their back. In many ways it's a surprise that they failed to do this before the ultra staggering lease factors hit.

I can't believe Apple are expanding when there are features they could be improving on their products! :mad: As we know, there is only one person at Apple who does everything.

... there are faults lines all across the Bay Area, and many other factors which go into where and how damage is most severely experienced. There is no reason at all to assume there is more likely to be an earthquake which damages this building as one that could potentially decimate the new spaceship campus.