Apple Debuts New 'Apple Pay' Ad in Ongoing 'If It's Not An iPhone' Campaign
Apple today debuted a new iPhone-focused video featuring Apple Pay as part of its ongoing "If it's not an iPhone, it's not an iPhone" advertising campaign. The video, available on the company's YouTube channel, features an iPhone being used to make different Apple Pay purchases.
The iPhone is centric to the video and is shown going through several different Apple Pay transactions as a voiceover explains Apple Pay and its features in a clever rhyme. At the end of the video, Apple ends with its latest signature tagline, "If it's not an iPhone, it's not an iPhone."
This is an iPhone. And this is Apple Pay. Which lets you shop in a faster, simpler way. For groceries, and kicks, toys, and your lunchtime fix. It's safer than a credit card and keeps your info yours. And you can already use it in over one million stores.
"Apple Pay" is the fifth ad in this particular campaign, which focuses on the different capabilities of the iPhone. Other videos in the series have included "Loved," "Hardware & Software," "Amazing Apps," and "Photos & Videos," each with catchy music, visuals, and voiceovers.
In addition to its latest video ads, Apple also recently introduced a new iPhone-oriented web campaign, "Why There's Nothing Quite Like an iPhone," focusing on features that differentiate the iPhone from competing products. The mini site highlights the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
('https://www.geekwebguides.com/2015/08/20/apple-apple-pay-iphone-ad/')
