At its upcoming iPhone-centric event on September 9, Apple will debut new Apple Watch Sport bands in a variety of new colors, MacRumors can confirm. News of the new bands was shared by 9to5Mac this morning, and we've also been hearing similar rumors about Apple's plans to introduce additional band options.
It is not clear what colors Apple is planning to introduce, but it's possible the company will focus on darker colors to complement the neon-like shades of the existing Apple Watch Sport bands, which come in bright pink, green, and blue, along with black and white.
Apple has already produced Sport Bands in additional colors, which were initially shown off by Jony Ive at the Milan Design Week in April shortly before the Apple Watch launched. At that event, he displayed a selection of bands in red, orange, yellow, blue, and several nude shades.
Apple has also provided several celebrities with custom Apple Watch Sport bands in unique colors. Former professional rugby player Will Carling received a red Apple Watch Sport band, while director J.J. Abrams was given a custom navy blue Sport band.
Along with introducing new Apple Watch bands, iPhones, and the revamped Apple TV, Apple may also announce sales of the Apple Watch in additional countries, including Austria, Denmark, and India. We'll also hear more about watchOS 2 at Apple's iPhone event, with Apple providing a launch date for the new operating system update.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple should set the price of Sport Bands at $29. They would still make a lot of money but I think that price point would sell a lot more bands and get people swapping them out with their clothing selection. As it stands now I might buy a red or gray band. But if they dropped the price I would probably buy red, one of the new blue variations, gray, and perhaps a Mizzou style gold (think Livestrong yellow) if it were available. It just seems like $29 is more trivial for customization.
I think Apple could make a lot of money if they released collections available for a set period of time. They could have the standard collection which is always available and has the staple colors. But if they offered them for a limited time at a lower price, people would be more willing to pick up a band or two when they visit the Apple Store or wherever. They also really need to unveil some new styles for higher-tier bands. I think customization is going to be a big source of income for the Apple Watch line once people start collecting. Limited runs and a slightly lower price point would encourage that.
