Skip to Content

First Apple Store in Belgium Opens in Brussels on September 19

by

Apple has constructed a creative barricade with colorful artwork that confirms its first Apple Store in Belgium will open on Saturday, September 19. The retail store will be located on Avenue de la Toison d'Or in the capital city of Brussels.

Apple-Store-Brussels-Belgium
Apple confirmed the store opening to Belgian website Apple Nieuws Vlaanderen, which has shared several photos of the storefront. The store has not yet been listed on Apple's website, but store hours and grand opening details should be available soon.

Update 8:32 AM: Apple's store page for the new Brussels location is now live, but with the opening still two weeks away the store is not yet taking reservations for Genius Bar appointments or workshops.

Tags: Apple Store, Belgium, Brussels

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Read Full Article • 159 comments
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Read Full Article • 136 comments
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
Read Full Article • 137 comments

Top Rated Comments

Sandstorm Avatar
Sandstorm
137 months ago
Kind of depressing that even very developed and rich EU countries like Belgium are just now getting their first Apple store. Makes me pessimistic if I'll ever see official Apple presence in my small country. :(
Score: 3 Votes (Like | Disagree)
M
mXMach
137 months ago
Kind of depressing that even very developed and rich EU countries like Belgium are just now getting their first Apple store. Makes me pessimistic if I'll ever see official Apple presence in my small country. :(
Same problem in our country ... I hope in Prague next year...
Score: 2 Votes (Like | Disagree)
C
cwt1nospam
137 months ago
How come Google and Microsoft can be officially here in Baltics and offer local support and quality product localisation? Countless Apple resellers flourish - I'm sure Apple wouldn't operate at a loss.
First, Google, and especially Microsoft, need to be everywhere. They cater to Corporate IT, so they need to be anywhere a Fortune 1000 company might have offices. If they weren't they'd lose their biggest strategic advantage. Not so for Apple.

Second, Apple opened their own stores because of the lack of support they were getting from their resellers. I worked for one in the 90s who treated them same way most other resellers did: as an afterthought. They never attempted to sell Macs, they sold PCs and only took orders for Macs. If Apple resellers in your country are doing a good job then Apple has little incentive to open a store. Why fix something that's not broken?
Score: 1 Votes (Like | Disagree)
2
2457282
137 months ago
Apple. Belgium. Waffles.

Three words that go well together no matter what we are talking about. LOL
Score: 1 Votes (Like | Disagree)
Symphy944 Avatar
Symphy944
137 months ago
Finally. Finally. Finally.
From the pioneers in the 80'ies like Paul Van Cottem (he spoke with the same passion as Steve Jobs) when Apple was kind of an underdog, up to the glorious years of the iPhone debute when the 'Switch shops' where struggling to get hold on a fez iPhones... It sometimes looked like Apple never heared of our country. Finally our capital is blessed with an Apple Store.
Thanks!
Pitty that I'm not invited for the opening :-( ;-)
But I'll be one of the first to bring it a visit.
Score: 1 Votes (Like | Disagree)
P
PBMB
137 months ago
Apple. Belgium. Waffles.

Three words that go well together no matter what we are talking about. LOL
Love the waffles, hate the sprouts, unless there is cheese on them.
(either way...)
Yet, no one mentioned the famous Belgian chocolate, arguably the finest in the world. :p :D

Oh, and beer.
Score: 1 Votes (Like | Disagree)
Read All Comments