Just weeks before the Apple TV 4 is expected to be released worldwide, select Apple Authorized Resellers in Europe have begun accepting pre-orders for the new set-top box. The Apple TV 4 is officially slated to launch in late October, but the majority of orders are unlikely to be fulfilled until November.
Electronics retailer Elgiganten, equivalent to Best Buy in the Nordic Region, is accepting Apple TV 4 pre-orders in Denmark and Norway with expected delivery in November. The 32GB and 64GB models are listed for 1,399 and 1,849 Danish kroner and 1,749 and 2,299 Norwegian kroner respectively.
German electronics retailer Cyberport has also listed the Apple TV 4 and iPad Pro for pre-order on its website. The authorized reseller lists the 32GB and 64GB Apple TV 4 for €179 and €239 respectively, which could be indicative of broader European pricing, although prices in other countries will likely vary depending on local taxes.
iPad Pro prices range from €899 to €1,229, compared to between $799 and $1,079 in the United States.
Cyberport advertises that the Apple TV 4 will be available from November 5, and lists the iPad Pro as not yet available. Apple has not provided a specific release date for either product beyond late October for the Apple TV 4 and November for the iPad Pro.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
I'm a long-time TV user, but lack of 4K support is a total deal breaker to me upgrading. The app store is neat, but video content is the absolute bread and butter of this device and they didn't get it right. I can't fathom what Apple was thinking. 1080P TVs over 50" are already becoming scarce in stores.
Sorry, but I have been laughing at the 4K whiners since the ATV4 introduction. Its a syndrome where people want to act as if they have/can afford the best even if they dont really know what they are talking about.
The lack of 4k is a non-issue at this point in time because:
1.) lack of TRUE 4K content 2.) lack of TRUE 4k hardware (with the necessary HDCP 2.2 through the WHOLE hardware chain) 3.) Most 4K TVs are not TRUE 4K but up-converted (did your "4k" TV from Best Buy have lots of "4K" stickers on it?) and they likely will not play true 4K in the future:
With the introduction of 4K UHDTV, a brand new, even more robust version of HDCP was developed, 2.2. And for UHDTVs to display a true 4K image, every link in the digital chain must be HDCP 2.2 compliant. And, unfortunately, there is no upgrading a non-2.2 device.
This means many early adopters have purchased TVs boasting 4K resolution but that aren’t HDCP 2.2 compliant. These are all the CHEAP 4K TVs with lots of "4K" stickers on them! If other devices in the video distribution chain—such as an A/V receiver—aren’t HDCP 2.2, they will be unable to enjoy true 4K.
To cry about the ATV4 not having this marketing gimmick called 4k is hilarious. Yes, 4K will be as real in the future as 1080p is today, but not now and not before ATV4 or 5....suckas!
No. Legally they can't enable such things without charging for the update as they've been required to do in the past. They'll just sell you new hardware in the future if they choose to add 4k support.
I'm a corporate lawyer and would love to learn about this law that prevents companies from providing free updates -- please share!