Apple Stores to Start Selling Apple TV 4 on Friday - MacRumors
Skip to Content

Apple Stores to Start Selling Apple TV 4 on Friday

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

apple-tv-4th-gen
Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn't allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

MichaelJohnston Avatar
136 months ago
Yay,

So $17 to get it on Friday is dat apple tax doe
The Apple Tax is built in. This is the "I was a stupid, impulsive dummy tax."
Score: 9 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
136 months ago
right looks like ill get my friend over in the states to buy and ill cancel my order in the UK
By the time you pay the duty on it and get it shipped to you, you'll get it later and pay more.

uh this would have been nice to know
How could you not have known that? Every time they release a new product with a pre-order the shipping data for release day is the day you can get it in the store. This is true of the iPad, iPhone, MacBook, iMac, and every other Apple product.
Score: 8 Votes (Like | Disagree)
136 months ago
uh this would have been nice to know
Score: 8 Votes (Like | Disagree)
MrENGLISH Avatar
136 months ago
Would have been nice to know the other day. I wouldn't have ordered online had I known this. Apple needs to fire the person in charge of these releases. Apple Watch release was screwed up too. What is going on with Apple lately???
Score: 6 Votes (Like | Disagree)
136 months ago
Might have to cancel my online order and pick one up in person. I don't think mine is arriving until the following week.
Score: 6 Votes (Like | Disagree)
penajmz Avatar
136 months ago
mine is on track to be delivered on Friday ... currently in 'preparing for shipment' state. No confirmation yet that it will really be here on Friday, but I think timing looks good.



If you spend the extra 18 bucks, you should have it than by Friday (hopeful guessing ....)
I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
Score: 5 Votes (Like | Disagree)