First Impressions Roundup: iPhone SE and 9.7" iPad Pro - MacRumors
Skip to Content

First Impressions Roundup: iPhone SE and 9.7" iPad Pro

Apple today provided members of the press with hands-on time using the iPhone SE and 9.7" iPad Pro, and first impressions of the new products are beginning to surface across the web. Below is a roundup of some of the more interesting observations and opinions about the new smartphone and tablet.

iPhone SE

iPhone-SE-demo
The Verge said the iPhone SE "finally makes a small phone feel powerful," which is unsurprising given it is essentially an iPhone 6s shrunk down into an iPhone 5s form factor. The 4-inch smartphone is powered by a 64-bit A9 chip with M9 motion co-processor, which is up to twice as fast as the iPhone 5s. Other features are outlined in our iPhone SE announcement coverage.

Usually, getting a small phone has meant getting a phone that skimps on power or on the camera (or, most likely, both). That's absolutely not the case with the iPhone SE. It feels every bit as fast and modern as an iPhone 6S, able to move quickly through screens and web pages. Obviously we weren't able to test the camera very extensively, but we can say that it launches quickly and takes photos just as fast.


TechnoBuffalo described the iPhone SE's top five new features as its 4-inch screen size, $399 starting price, 4K video recording, Live Photos support, and full Apple Pay support without needing an Apple Watch.

That’s going to be a nice bump for folks with the iPhone 5s who otherwise weren’t able to use Apple Pay due to the lack of an NFC chip in the smartphone. Also, Touch ID should be much, much faster than the sensor originally included in that device.

Business Insider highlighted how Apple used more scratch resistant materials for the iPhone SE shell, meaning it should not be prone to scratches and scuffs as easily as the iPhone 5s. This includes matte-chamfered edges and a slightly different aluminum backing with a color-matching Apple logo.

The good news: The iPhone SE gives you everything great about the iPhone 6s for $250 cheaper.

The bad news: Despite all those great features, it still feels a lot like the iPhone Apple unveiled 2.5 years ago.

More: Ars Technica, Engadget, TechRadar, and SlashGear

9.7" iPad Pro

iPad-Pro-comparison
AnandTech went hands on with the new 9.7-inch iPad Pro's True Tone Display, which Apple says adjusts the color temperature of the display by measuring ambient light conditions. There is a toggle switch for True Tone in the iPad's settings, as shown in the short demo video below.

It turns out that this is something that you can toggle on and off on the fly, and the result that it produces seems to be designed to make the display more consistently neutral while other Apple mobile devices tend to end up with a colder white balance in most conditions. I didn’t see a toggle for color gamut, so it’s likely that the iPad Pro 9.7” is using either color management to enable a wider gamut on the fly or just displaying a wider color gamut all the time.


CNET tested the 9.7-inch iPad Pro in a brief hands-on video that summarizes the tablet's features and tech specs and provides a quick look at the Apple Pencil and resized Smart Keyboard. The tablet features a Smart Connector that will allow it to be paired with many other keyboards and accessories.


TechnoBuffalo was able to get a look at the new iPad Pro and has a video depicting its four speakers, rear camera, and Apple Pencil compatibility, along with a quick rundown on all of the included features.


SlashGear also received time to test the smaller iPad Pro, and declared "it's enough to make you throw your iPad Air 2 into the trash." The first impressions also spoke highly about the Apple Pencil.

Really, the iPad Pro 9.7 is about taking the iPad Air 2 form factor and supercharging its guts, and hopefully encouraging a wider wallet in return. On that front, it's undoubtedly the best all-round iPad you can buy, but only time will tell if it can turn around tablet sales for Apple.

More: The Verge, Engadget, AppleInsider, CNET

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Caution)
Related Forum: iPhone

Popular Stories

new ipad cyber

New Entry-Level iPad Not Expected Until Early 2027

Sunday October 11, 2026 8:57 am PDT by
Apple's next entry-level iPad models, codenamed J581 and J582, will not arrive until early 2027, according to Bloomberg's Mark Gurman. He added that Apple plans a major iPad Air refresh to add an OLED display and a new iPad Pro in 2027. The latter could gain a vapor chamber to improve thermals and performance. A new iPad mini is still expected to arrive at the end of October this...
ipad 10th gen blue

iPad Could Get Significantly Thinner Bezels, Leaker Says

Monday October 5, 2026 8:39 am PDT by
The iPad is set to gain significantly narrower borders around its display, according to the leaker known as "Instant Digital" on Weibo. The post gives no model or timeline; it could refer to the entry-level iPad or to Apple's tablet lineup in general. Refreshes of the entry-level iPad, iPad mini, iPad Air, and iPad Pro are in the pipeline. The next iPad mini is already rumored to gain OLED and ...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...

Top Rated Comments

Oblivious.Robot Avatar
138 months ago
Now that is some SErious innovation right there. :D
-
Jokes aside, iPhone SE has a hidden ace up its sleeve: battery life.
Thats what you get when you have a reasonable thin iphone than an anorexic iphone, which doesn't protrude plus I still love the 5's design better than my own 6's.
-
Now if only they could sort out on what exactly is "space grey".




Attachment Image
Score: 25 Votes (Like | Disagree)
Swordylove Avatar
138 months ago
The bad news: Despite all those great features, it still feels a lot like the iPhone Apple unveiled 2.5 years ago.
That is not bad news at all. The iPhone Apple unveiled 2.5 years ago is much better looking and has the perfect size.
Score: 24 Votes (Like | Disagree)
138 months ago
This is the phone I've been waiting for. I just don't want a bigger phone.
Score: 21 Votes (Like | Disagree)
iabacus Avatar
138 months ago
The day the magic died
Score: 21 Votes (Like | Disagree)
Andres Cantu Avatar
138 months ago
The iPhone SE is a way for Apple to test how the market responds to what is essentially a flagship 4" model. If it reacts favorably and sells well, then they would probably start releasing one every year, probably starting with the iPhone 7s. If it reacts unfavorably and does not sell well, then that's why it was a "special edition." Works either way!
Score: 15 Votes (Like | Disagree)
Count Blah Avatar
138 months ago
iPhone SE is a downgrade, not a upgrade
It's a BIG upgrade from the 5s, the last 4" iPhone.

If you are not interested in 4" phones, then this simply isn't intended for you.

Glad you have other choices. But why begrudge others, their choice?
Score: 14 Votes (Like | Disagree)
Latest Stories
MacBook Neo Helps Apple Outpace Rivals as Market Declines
MacBook Neo Helps Apple Outpace Rivals as Market Declines
4 minutes ago
Happy 25th Anniversary, iPod
Happy 25th Anniversary, iPod
34 minutes ago
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
3 hours ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
9 hours ago
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
10 hours ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
11 hours ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
12 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
12 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
13 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
14 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
14 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
17 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
17 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
18 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
19 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
20 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
21 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
21 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
1 day ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
1 day ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
1 day ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
1 day ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
1 day ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 day ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
1 day ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 day ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago