Apple Music is 'Distractingly Good' for Taylor Swift in New Ad
Apple today debuted a new ad for its music streaming service Apple Music, this time centering around a workout session by artist Taylor Swift. The singer posted the 1-minute video on Twitter earlier this morning, captioning it as "based on true events."
In the commercial, she begins preparing for a treadmill workout by browsing Apple Music for some workout-related songs. After navigating through the service's recommended Activity Playlists and landing on the Running sub-category, Swift decides on a playlist called "#GYMFLOW" and begins listening to Drake & Future's song "Jumpman."
As the video continues, Swift gets really into the song and sings along with the lyrics, ultimately leading her to wipe out on the treadmill with the accompanying tagline for the video describing Apple Music as "distractingly good."
Unlike the "For You" section of Apple Music, the pre-set playlists found on the service's New tab are the same for every user and get specifically curated for different events -- like a BBQ or studying -- by Apple behind the scenes.
Popular Stories
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity.
In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple...
Apple appears to be rolling out a new logo for Apple Music in its upcoming set of software updates. The logo has been spotted in both macOS 27.2 beta 3 and iOS 27.2 beta 3, and it's identical to the one that Apple used in its Apple Music Hall announcement last month.
When Apple used the logo in the venue's press materials and on its new official website, it wasn't clear if this was a one-off ...
In the fourth beta of iOS 27.2, Apple updated the Apple Music icon. The new icon is black and white, replacing the prior icon.
In light mode, the logo is black on a white background, and in dark mode, it's white on a black background.
The refreshed Music app icon comes after Apple debuted a new Apple Music logo in an earlier version of iOS 27.2 and in marketing materials for its recent...
