Apple Begins Promoting 'Live Tune-In' Feature on New Apple TV Splash Screen - MacRumors
Skip to Content

Apple Begins Promoting 'Live Tune-In' Feature on New Apple TV Splash Screen

by

Apple today began promoting a new feature on the fourth-generation Apple TV called "Live Tune-In," which lets users jump directly into the live streams of select apps using Siri. The company is specifically promoting CBS, ESPN, and Disney XD as apps that support Live Tune-In, but it hasn't disclosed yet how soon other apps that have live channel functionality will gain the new feature as well.

apple_tv_live_tune_in
To use Live Tune-In, Apple TV users can speak into the Siri Remote using commands like "Watch CBS," or specifically ask to "Watch ESPN live." Other features on the new splash screen of the Apple TV include updates that were released in March's tvOS 9.2 update -- including Folders and Bluetooth keyboard support -- but Apple is just now beginning to promote the Live Tune-In ability as an option for those who watch live channels often on the platform.

Some live streaming apps do require separate subscriptions to be able to watch live TV in the first place, so the CBS app won't work for those who don't have a CBS All Access account. Other live streaming-supported apps that don't appear to incorporate Live Tune-In yet include ABC and Food Network.

(Thanks, Eric!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Read Full Article • 27 comments
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Read Full Article • 47 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Read Full Article • 88 comments

Top Rated Comments

ck2875 Avatar
ck2875
130 months ago


Some live streaming apps do require separate subscriptions to be able to watch live TV in the first place, so the CBS app won't work for those who don't have a CBS All Access account
If CBS wonders why their CBS app has 18,475 one-star ratings, this is one of those reasons. I don't think CBS understands that they're the most generic of broadcast tv. If pretty much anyone in the United States (cord-cutters included) want to watch CBS live tv, just tune into the channel. Additionally they make money from the advertisements from Live TV and still want to charge you to watch live tv.
Score: 11 Votes (Like | Disagree)
zorinlynx Avatar
zorinlynx
130 months ago
If CBS wonders why their CBS app has 18,475 one-star ratings, this is one of those reasons. I don't think CBS understands that they're the most generic of broadcast tv. If pretty much anyone in the United States (cord-cutters included) want to watch CBS live tv, just tune into the channel. Additionally they make money from the advertisements from Live TV and still want to charge you to watch live tv.
What I don't get is why they can't just offer their shows for free on the app with advertisements just like you watch it on live TV.

It's the same damn thing!!
Score: 9 Votes (Like | Disagree)
M
MLVC
130 months ago
How about activating Siri in more countries?
Score: 5 Votes (Like | Disagree)
N
nickhutson
130 months ago
Yep and I want general access to the 3 channels in HD that are worth watching without spending $70 for 900 other channels I could care less about, but we don't get everything we want. Also this thread is talking about a new feature, it is not a debate on why you hate the Apple TV.
Couldn't care less. Not could. Could caring implies you care a bit, which I don't think is what you meant :)

What I want is for the Apple TV to actually be of some use in the UK - with more than just the BBC being on it. Until then - not interested.

Nice to see some changes are happening, though...
Score: 4 Votes (Like | Disagree)
M
mildocjr
130 months ago
Not going to have a device connected to my TV that locks me into one walled garden. I want competition and I want direct access to the media outlets I value. So make it work on a general computer or I'll continue with antenna TV.
Yep and I want general access to the 3 channels in HD that are worth watching without spending $70 for 900 other channels I could care less about, but we don't get everything we want. Also this thread is talking about a new feature, it is not a debate on why you hate the Apple TV.
Score: 4 Votes (Like | Disagree)
J
Jakexb
130 months ago
It's interesting to see broadcast networks finally confront how much viewers value their programming in dollar amounts. They've been making "good enough" programs that are attractive to advertisers, but not the sort of thing that people are going to subscribe with actual dollars. Who is really going to pay $10 a month / $120 a year to watch NCIS: Boise ?
Score: 4 Votes (Like | Disagree)
Read All Comments