Apple's Suppliers Projecting Weak Demand for iPhone 7 Due to 'Lack of Innovation'

fv_iphone_7_render_bottomApple recently reported its first year-over-year decline in iPhone sales, with CEO Tim Cook claiming one of the reasons is that the upgrade cycle for the larger iPhone 6 and iPhone 6s series has stretched out longer than it anticipated.

Despite the launch of the lower-priced iPhone SE, that decline is expected to continue into the second half of this year. In reporting its first negative-growth quarter since 2003, Apple forecasted another revenue drop next quarter.

The sales decline is placing downward pressure on Apple's overseas suppliers, who have ridden the iPhone's coattails to success over the past half-dozen years. Not only does LCD supplier Japan Display reportedly expect to post a nearly $300 million loss for the fiscal year ended March, but Nikkei reports that Apple's slowdown is also sending Taiwanese suppliers into a downward spiral.

"Suppliers are saying that they are getting fewer orders for the second half of this year compared with the year-ago period," a source said. "The traditional peak season this year will not be able to compare to the past few years."

The report claims Taiwanese Semiconductor Manufacturing Company (TSMC), one of Apple's primary chip suppliers, may ship up to 30% fewer chips in the second half of 2016 compared to the year-ago period. The decline is attributed to the iPhone 7's expected lack of innovative features, saturation of the smartphone market, increased competition, and a global economic slowdown.

Another source said that for Taiwan Semiconductor Manufacturing Company, the sole supplier for the latest A10 chips used in iPhone 7, its iPhone 6s and iPhone 7 chip shipments for the June to December period will likely shrink to 70%--80% of the level reached in the second half of 2015.

Apple suppliers Largan Precision, LG Display, Catcher Technology, Foxconn, and Pegatron have and will likely continue to face similar declines in the near term.

Largan Precision, a key high-end camera module supplier for Apple's iPhone, reported its first year-on-year decline in revenue in three years in the last quarter of 2015. The company has suffered a revenue fall for five months in a row since last December.

Adam Lin, chief executive of Largan, attributed the dip to a "significant scale-back of orders from a major customer."

Apple is expected to announce the iPhone 7 and iPhone 7 Plus, the latter of which may be branded with a "Pro" name instead, in September. Newly leaked drawings suggest both smartphones may have no 3.5mm headphone jack and a single speaker, while a dual-lens camera system and Smart Connector will seemingly be exclusive to the larger 5.5-inch model with 3GB of RAM.

Related Forum: iPhone

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

chrismail627 Avatar
127 months ago
Finally someone acknowledges the lack of innovation! Hopefully Apple gets a wake up call.
Score: 35 Votes (Like | Disagree)
nelmat Avatar
127 months ago
I'm really losing patience with Apple. Massive product line-ups, confusing for the average purchaser. No fresh design, slow/sloppy implementation of software, services and hardware. It really does feel like a downward slope.

Of course, the company can afford to let things slide a bit, they're no going bust any time soon, but I'm considering a move away from Apple for the first time since 1987. I've drunk the cool-aid, my entire ecosystem is Apple, but I'm about done. AirDrop is a mess, hand-off works when it feels like it, software updates are hidden and unclear, search in App Store and iTunes Store is flakey at best. iLife and iWork suites are forgotten and left in the dust by free and inexpensive software from small developers.

Where is the excitement, where is the fun? It really is stagnant.

Just my opinion, others will disagree with me, but surely all will agree there's been nothing exciting for a couple of years. No more 'one more thing'. The iPad is dead, the Mac Pro stagnant, the Thunderbolt Display as good as a fossil. It's a real shame. Incremental updates, while sucking all the colour out of the world.
Score: 28 Votes (Like | Disagree)
ericgtr12 Avatar
127 months ago
It's far more about marketing than innovation at this point.
Score: 21 Votes (Like | Disagree)
sputnikv Avatar
127 months ago
this is pathetic
Score: 18 Votes (Like | Disagree)
btrach144 Avatar
127 months ago
The rumored 2018 iPhone should be coming out in 2017. Apple is losing control... or maybe Tim Cook is losing control of Apple.
Score: 15 Votes (Like | Disagree)
Sloppy.Joe Avatar
127 months ago
Is the iPhone 7 out already? I must have missed it.

Obviously we know everything about the iP7 and have reached an accurate conclusion that it lacks innovation.

Good thing no one has jumped to conclusions.
Score: 15 Votes (Like | Disagree)