Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.

amazon prime day

Prime Day is a one-day only global shopping event exclusively for Prime members. On Tuesday, July 12, the second annual Prime Day will be the biggest global Amazon event ever. Members in the U.S. can shop starting at midnight PT, with new deals starting as often as every five minutes throughout the day.

With 100,000 deals exclusively for Prime members, across nearly all departments and product categories in ten countries, there will be something for everyone. In fact on the first annual Prime Day in 2015, worldwide members ordered 398 items per second, exceeding Black Friday records at the time.

Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon app [Direct Link]. Amazon encourages users who want more information to visit its Help page to prepare for Prime Day, and follow these steps to set up notifications for specific deals on its app.

Tag: Amazon

Top Rated Comments

willmtaylor Avatar
willmtaylor
126 months ago
('https://www.geekwebguides.com/2016/06/30/amazon-prime-day-for-july-12/')


Following last summer's inaugural, one-day sale event called "Prime Day," Amazon this morning confirmed ('https://www.amazon.com/b?ie=UTF8&node=11448061011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-hero-M&pf_rd_r=3NVVRQ162EWB7B7QC49G&pf_rd_t=Gateway&pf_rd_p=0653b54a-edc6-4a0e-a41f-f4a3325c3b28&pf_rd_i=desktop') that it will be bringing back the Black Friday-like discounts this summer on July 12 (via Fortune ('http://fortune.com/2016/06/30/amazon-sets-a-date-for-annual-prime-day-shopping-blitz/')). The company is referring to the second entry of Prime Day as the "biggest Amazon event ever," exceeding over 100,000 deals when it launches at midnight PT on the 12th.

As last year, Prime Day is exclusive to those members who subscribe to Amazon Prime, the online retailer's $99-per-year service which nets users access to exclusive Amazon video series, free two-day shipping, and one-hour delivery on certain orders. The company said last year that its first Prime Day broke sales records set on Black Friday in 2014, and with new deals popping up "as often as every five minutes" this year, it hopes to set a new record again in 2016.


Amazon is also promising greater inventory this time around, including a TV stock that is "double what it had for Black Friday and Cyber Monday combined last year." Increasing the catalog of top tier items is most likely a reaction to last year's Prime Day, which had copious sales, but saw the best products selling out fast and ending with a collection of random, unwanted marked-down items.

The company is giving members a way to combat missing out on items with new deal alerts as well, which will be sent out via its Amazon ('http://appshopper.com/shopping/amazon-mobile') app [Direct Link ('https://itunes.apple.com/us/app/amazon-app-shop-browse-scan/id297606951?mt=8')]. Amazon encourages users who want more information to visit its Help page ('https://www.amazon.com/gp/help/customer/display.html/ref=s9_acss_bw_sc_pdtpre_ar_s2?ie=UTF8&nodeId=202063000&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to prepare for Prime Day, and follow these steps ('https://www.amazon.com/b/ref=s9_acss_bw_sc_pdtpre_ar_s1?_encoding=UTF8&node=14730501011&ref=pd_leadup&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-10&pf_rd_r=XYMW5SNBS7CBCT6QFVN7&pf_rd_t=101&pf_rd_p=2521432742&pf_rd_i=11448061011') to set up notifications for specific deals on its app.

Article Link: Amazon Sets Second Annual 'Prime Day' for July 12 ('https://www.geekwebguides.com/2016/06/30/amazon-prime-day-for-july-12/')
In other news, eBay announced its second annual Sell Your Cheap Amazon Prime Clearance Crap Day on July 13th.
Score: 24 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
126 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Score: 19 Votes (Like | Disagree)
RobNYC Avatar
RobNYC
126 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
Amateur. Everyone knows the real deals are in the nail clippers.
Score: 11 Votes (Like | Disagree)
2457282 Avatar
2457282
126 months ago
So this is good and all, but not really sure what this has to do with Apple. Unless they plan to announce that prime tv will finally be coming to the ATV.
Score: 11 Votes (Like | Disagree)
Zimmie Avatar
Zimmie
126 months ago
July 12th? Come on. One day earlier or later and it would be a prime day. 12 is composite.
Score: 11 Votes (Like | Disagree)
willmtaylor Avatar
willmtaylor
126 months ago
Well if it's anything like last year, I'm looking forward to the 4% discount on 50 gallons of water.
I got no less than 10% off of my most frequent purchase, so color me satisfied. ;)
https://www.amazon.com/Passion-Lubes-Natural-Water-Based-Lubricant/dp/B005MR3IVO
Score: 10 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Read Full Article • 148 comments
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Read Full Article
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
Read Full Article • 154 comments
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Read Full Article • 37 comments
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Read Full Article • 107 comments