Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures - GeekWebGuides
Skip to Content

Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures

Apple has closed parts of its self-driving car project and laid off dozens of employees attached to it as it reboots its plan for self-driving vehicles, according to The New York Times. The move comes just over a month after the company reportedly began shifting its car project to autonomous driving systems rather than vehicles under Bob Mansfield.

applecar
Mansfield, a longtime Apple executive who was previously Vice President of Technologies, was appointed to oversee the car project in late July, adjusting the project to focus on the "underlying technology" for autonomous vehicles rather than actually building an automobile. The layoffs, according to The New York Times, are part of the strategic shift of the project.


Apple employees were told that the layoffs were part of a “reboot” of the car project, the people briefed on it said. An Apple spokesman declined to comment.

Apple had made some progress in the development of Project Titan, the codename for its car project, having a number of self-driving vehicles in testing. The cars were tested with simple, limited operating routes in closed environments, but the technology was far from ready for primetime, reports The New York Times.

The Cupertino company had recruited hundreds of engineers from Tesla, Ford, GM, other car companies and employees in other divisions of Apple to work on its car project, growing the Apple Car team to nearly 1,000 members.

Earlier this year, Steve Zadesky, former Ford engineer and VP of Product Design, left the company for personal reasons. He had been in charge of the project and reported to Dan Riccio, Senior Vice President of Hardware Engineering. Rumors have suggested that the departure of Zadesky resulted in delays of the project and internal strife due to challenges like unattainable timelines and organizational changes. The original launch target for the Apple Car was said to be in 2020, but changes and delays to the project had caused it to slip into 2021.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

132 months ago
I heard Zadesky left after Schiller told him to be courageous and remove the wheels from the Apple car. Schiller told him, "Maintaining ancient, single-purpose wheels doesn't make sense because that space is at a premium on a car".
Score: 100 Votes (Like | Disagree)
132 months ago
Shut it down and concentrate on the core business that once made you the greatest.
This is like McDonalds going into house building.
Score: 45 Votes (Like | Disagree)
falainber Avatar
132 months ago
I guess computer company may not be the most natural place for developing cars.
Score: 42 Votes (Like | Disagree)
132 months ago
Elon was right! Think of all them fools who left Tesla for Apple! I hope he don't let them back!
Score: 31 Votes (Like | Disagree)
Bubba Satori Avatar
132 months ago
I love the Apple car and we are very committed to it.

Stay tuned,

Tim Courage

Score: 27 Votes (Like | Disagree)
Gasu E. Avatar
132 months ago
Shut it down and concentrate on the core business that once made you the greatest.
This is like McDonalds going into house building.
You've never heard of Ronald McDonald House?
Score: 24 Votes (Like | Disagree)
Latest Stories
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
23 minutes ago
Apple Pulls Keynote, Pages and Numbers From App Store
Apple Pulls Keynote, Pages and Numbers From App Store
1 hour ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
2 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
5 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
5 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
6 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
6 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
8 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
8 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
8 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
12 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
13 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
13 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
14 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
14 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
14 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
15 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
20 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
21 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
22 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
22 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
23 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
1 day ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
1 day ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
1 day ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
1 day ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
1 day ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
1 day ago