As the iPhone 7 and Apple Watch Series 2 go on sale around the world today, Apple has begun collecting photos from Apple retail locations and shared them on its website. This morning, CEO Tim Cook tweeted the short blog post, depicting customers excitedly purchasing the new devices at Apple locations across the globe.
Thanks to time zone differences, a few customers in New Zealand began receiving their iPhone 7 and iPhone 7 Plus pre-orders yesterday, sharing a few unboxed images of the smartphones online. In the Sydney Apple location, a group of students who had been waiting in line for the iPhone 7 Plus in Jet Black -- which was confirmed to be sold out on Wednesday -- walked away with $100 gift cards and two iPhone 7 models each.
With hype surrounding the iPhone 7, the Apple Watch Series 2 hasn't received as much attention. Apple's wearable device has faced a few pre-order snafus of its own, however, with Best Buy informing early pre-order customers that their launch day shipments would be delayed nearly two weeks. The retailer did the same thing for a few unfortunate iPhone 7 customers, and in compensation offered gift cards to be put towards a future purchase at Best Buy: $50 for Apple Watch pre-orders and $100 for iPhone 7 pre-orders.
For plenty of customers who pre-ordered early last Friday, their shipments should be arriving as the day progresses. If you're waiting for your own device, be sure to check out the MacRumors forums to view iPhone 7 and Apple Watch Series 2 launch day posts from other members.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
